Connect2Media and RayFusion Join Forces

LONDON, UK—5 SEPTEMBER 2008—Connect2Media, the recently formed multi-platform entertainment company today announces that it has acquired RayFusion, a global distributor of mobile content. The deal will enable RayFusion to facilitate expansion of its distribution network to include major carrier accounts in the EMEA, Asian and Latin American regions.

"Connect2Media is an exciting forward looking company and we are enthusiastic about what we can achieve together," said Doron Kagan, Co CEO of RayFusion. "Connect2Media has excellent relationships with major carriers around the world which will allow us to broaden our already significant distribution network and cementing our position as a leading distributor of mobile games. RayFusion will use the new full distribution coverage to offer its suppliers a wider distribution network with the same high standard of performance, reporting and payments."

Israel-based RayFusion will continue to operate as a standalone entity with operational independence from Connect2Media. It will retain its name and corporate identity and there will be no changes to its personnel or operations. However Connect2Media's support will enable RayFusion to refine the development of its 'mobile content technology set' which will create a real point of differentiation for RayFusion content suppliers and raise the bar on service levels and transparency.

"RayFusion is a major player in the global mobile content distribution market and we are delighted to announce this transaction," said Eric Hobson, CEO of Connect2Media. "RayFusion have an impressive roster of titles and have shown exciting growth. We believe we can leverage our complementary strengths to boost the group's 360 degree approach to digital media to encompass entertainment properties across multiple platforms."

About Connect2Media

Connect2Media is a 360 degree entertainment company that publishes, develops and distributes games and services across multiple platforms including mobile, web and interactive TV. In August 2008, Connect2Media received investment from Acuity Capital as well as from Hands-On Mobile, Inc, from the latter through the injection of the majority of its EMEA assets into Connect2Media. These assets include a global distribution footprint that includes EMEA, Latin America and SE Asia. Connect2Media continues to work with Hands-On Mobile, Inc as the exclusive publisher of mobile gaming hits such as World Poker Tour 2, Guitar Hero® III and Marvel®.

About RayFusion

RayFusion is a global distributor of mobile content. Specializing in games since 2004, distributing mobile entertainment content through a vast global distribution network of major operators, portals. Operating in Europe, the Americas, Middle-East and Asia, the company offers the best entertainment content from the world's leading brands. RayFusion has an extensive portfolio of mobile games (Java and BREW), wallpapers, screensavers and videos. In addition to supplying clients with a variety of mobile content, RayFusion uses a state of the art technological backbone allowing it to maximize the performance of the content for the benefit of its suppliers and customers.

Media Contact:

Carl Foster

Peppercom for Connect2Media

T: +44 (0)20 7033 2660

E: cfoster@uk.peppercom.com


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