London, UK. August 26, 2010. ICO Partners, a UK-based company providing consultancy and media relations services to online games developers and publishers, has joined the trade association TIGA.
ICO Partners specialises exclusively in online gaming, providing consultancy for overseas and EU companies looking to enter the European online gaming space. Its services include strategic and business planning, due diligence, market intelligence, customer communications and community strategy. ICO also helps to source and manage third party partnerships with appropriate European game service providers, and carries out comprehensive pan-European media relations and marketing support for companies looking to promote their online gaming brands across the continent. ICO Partners’ current client list includes NHN Corporation, the top internet company in Korea, independent developer/publisher Riot Games, and Taiwanese online game giant Gamania.
“ ICO is a British games services company, and although we don’t develop or publish games ourselves, we are deeply entrenched in the UK games community,” said Thomas Bidaux, CEO and co-founder of ICO Partners.“ There are some immensely talented companies and individuals working in the UK games scene, and organisations like TIGA help to bring us together and form a common voice.”
Dr. Richard Wilson, TIGA CEO welcomed ICO Partners to TIGA:“ ICO Partners are experts in online gaming. They provide companies with expertise and consultancy in all areas necessary to succeed in Europe– from distribution to marketing and PR. Their knowledge is essential for anyone looking to sell or promote an online game in the European market, and we are very pleased to count ICO as a TIGA member.”
Notes to editors:
TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded‘Trade Association of the Year’ and the‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010.
TIGA's vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.
For further information on TIGA, please contact Eva Field, TIGA PR Manager on: 07814 039 983, or email firstname.lastname@example.org.