CPMStar Hails GDC Success

Berlin (March 30th 2010)– CPMStar, the world’s most powerful marketing network for online content, today announced that its decision to exhibit at this year’s GDC was a resounding success, despite the conference’s emphasis on game development and game developers. The annual Game Developer’s Conference in San Francisco is a focal point for the entire videogame industry and as a result, presented a unique opportunity for CPMStar to outline its far-reaching and flexible advertising delivery network directly to developers and publishers.

Brendan O’Brien, Director, Digital Entertainment Group, CPMStar, comments:“As the game development sector continues to grow, we’ve had significantly increased interest in our advertising network from developers.” He continues;“Our attendance at GDC gave us a great interface with this emerging sector and we’re overjoyed with the string of new accounts, returning clients and strong leads for future business that we’ve generated, relying on the strength and reach of our direct-to-consumer marketing network.”

Since launch over five years ago, CPMStar has proven an invaluable marketing tool for publishers of video and online games. Over the last year the network has attracted advertisers from outside the games world and this has helped to quickly establish CPMStar as a valuable, high-volume deliverer of a wide variety of audiences and demographics. In January and February 2010, CPMStar has placed 6th in comScore’s top 100 Key Measures– Panel Only metrics, placing CPMStar’s overall visibility ahead of popular sites such as Miniclip, MSN Games and AOL Games.

The flexible business model offered by CPMStar allows for a variety of buying models (CPM/CPC/CPA) and can ensure efficient delivery against campaign objectives, including by-country, and can build in inventory such as high-profile skyscrapers, banners and premium pre-roll MPU spots.

For a free consultation and presentation of the CPMStar service, and to book an appointment or arrange an interview, please contact: Marian Härtel, Director of European Sales ( marian@cpmstar.com), or Brendan O’Brien for all other geographies ( brendan@cpmstar.com).

For further press information, please contact:

Peppermint P on behalf of CPM Star

Contact: Tony Coles

Tel: +44 207 240 2645

Email: tony.coles@peppermintp.com

About CPMStar

CPMStar, the world’s most-powerful marketing network for online content, was formed in 2001, a privately held company owned and operated by its management team. Having seen exponential growth since launch, the firm now captures over 50 Million unique users per month via its worldwide network of Flash and download games, and online game locations.

The company advertising system delivers over 6 Billion display ad impressions each month and operates one of the most flexible business models in online advertising.

Headquartered since 2001 in California, USA the firm opened its European base in Berlin, Germany in 2009.

The company website is located at: www.cpmstar.com


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