CPMStar, the World�s Largest Casual Game Advertising Network, Announces Participation in GamesCom, Cologne.

The Los Angeles-based online game specialist advertising network CPMStar ( www.cpmstar.com), which opened its European base in February 2009, today announced it will exhibit at GamesCom 2009 in Cologne (19th– 23rd August 2009).

Established in the USA five years ago, CPMStar recently became the largest marketing network to specialise in online advertising for video games. The network oversees over 6 billion ad views each month over its network of gaming sites and delivers a monthly reach of over 50 million unique users worldwide.

A growing number of international console, PC and online video games publishers and communities have already discovered the power of leveraging millions of player registrations per month sourced from the CPMStar network.

The company’s presence at GamesCom is set to broaden their client base.

Marian Härtel, Director of European Sales said,“CPMStar pioneered the capability for optimising campaigns on a cost per registered player (CPA) basis, so expenses spent on media buying for direct marketing purposes can be allocated with guaranteed cost-effective results.” He added,“These CPA campaigns can be run at different rates in various international gaming markets to ensure the proper value of players from each region is taken in to account”

Unlike other agencies selling small amounts of targeted inventory spanning a few web sites at highly marked up prices, CPMStar represents hundreds of the leading international web sites in gaming and can deliver branding campaigns at superior pricing due to its 100% fill rate and massive scale.

The system is optimised to connect players of online games to the online games and communities they want to find, and therefore delivers a level of advertising quality unparalleled in other industries.

For a free consultation and presentation of the CPMStar service, call by the company booth at GamesCom (Hall 4.1, Row A, No. 50).

To book an appointment or to arrange an interview contact:

Marian Härtel, Director of European Sales ( marian@cpmstar.com)


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