Crisp Thinking Now Offering Automated Moderation for Games in 8 Languages

LONDON– May 17, 2010– Crisp Thinking is now offering support in eight languages for its NetModerator service for games, virtual worlds and social networks.

The service allows companies with online communities to use a single management and control system to analyze the behavior of players to improve user experience while reducing company moderation costs. Crisp’s multi-language capabilities now include popular European languages such as French, German, Spanish, Portuguese, Dutch and Russian. Language capability will soon be expanded further with the release of Asian languages such as Chinese (Cantonese), Chinese (Mandarin) and Korean.

Virtual Fairground, the Netherlands, is using NetModerator on all servers for its upcoming flash-based virtual world and MMO, Club Galactik. The game is based on a license of the popular TV animated series now running on cable TV in 100 countries about a futuristic soccer team Galactik Football from the planet Akillian. Club Galactik will launch in time for the World Cup in South Africa in June and before the launch of the third season of the show.

NetModerator will help Virtual Fairground ensure a safe and fair player environment for English, Dutch, German, French, Portuguese, Spanish and Russian speaking fans.

“Our number one priority is to ensure a safe environment for our users, a fun game that is not disturbed by inappropriate player activities,” said Ilja Goossens, founder, Virtual Fairground.“NetModerator goes far beyond anything else we see in the market. It is the only system that provides an AAA level of performance across so many different languages.”

The Crisp system provides automated, real-time management control of online interactions between players by reading, analyzing and reporting inappropriate as well as escalating communication issues taking place in-game activities for intervention. Installations can be customized with different rule sets for each language and specific behaviors customers wish to have reviewed

With NetModerator, the need for live intervention by customer service representatives on low-level issues can be reduced by up to 80 percent. Moderators are freed up to deal with incidents requiring higher-level analysis and decisions.

“With the explosive growth of online communities, studios cannot rely solely on manual moderation. This is especially true when dealing with multiple languages. NetModerator helps customers scale their communities across territories whilst providing the most effective tool for user management,” said Adam Hildreth, CEO, Crisp.“NetModerator is the only proven system that provides companies a way to offer effective user management in both single language communities and communities where users may speak multiple languages.”

Supported languages include:

    <*>English (U.S.) <*>English (U.K.) <*>French <*>German <*>Italian <*>Spanish <*>Dutch <*>Portuguese <*>Russian

Full details of Crisp Thinking’s NetModerator can be found at http://www.crispthinking.com/technology.htm.

For further information contact:

Derek Asato or Luis Levy

The Bohle Company

310 785 0515 Ext 201 / 204

derek@bohle.com / luis@bohle.com

About Crisp®:

Crisp® is the foremost expert on behavioral analysis technology for online communities from social networks to instant messaging to online games. With offices in the UK and the UnitesStates, Crisp® has de­veloped a comprehensive range of management and control systems that allow organizations to reduce moderation costs and improve online user experiences.

Since 2005, Crisp’s specialist technology has been creating products that save companies time and money, protect their brands, automate-management of users and keep kids safe online.

Crisp® analyses massive amounts of message traffic daily for companies such as Sony and Turner. Its analysis engines are constantly updated to detect these new behaviors, use of languages and slang, as well as new abuse tactics and provide its end users with the most up-to-date online child safety service available today.


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