Crisp to Integrate their User Management Platform into Moshi Monsters Game

Leeds, UK– August 24th 2010– Crisp Thinking, the global leader of user management and analytics technology for social media, announces that Mind Candy, one of the world’s fastest growing social online gaming companies, has signed a deal to integrate Crisp’s User Management Platform into their popular children’s online game Moshi Monsters.

Moshi Monsters, one of the worlds’ fastest growing children’s entertainment and educational sites, will commence integration with Crisp technology, which filters content in real time, offers ongoing in-depth analysis of conversations and has a proven accuracy rating of 98.4 per cent in the detection of online predators and cyber bullies. The integration of the software is currently in process.

Rebecca Newton, Chief Community and Safety Officer at Mind Candy says:

“With over 25 million registered players worldwide and over two million new players joining Moshi Monsters each month, the Crisp platform was the obvious solution for us. Crisp’s ability to scale and its proven track record with the world’s largest global gaming companies made our decision a no-brainer. We are confident that with the integration of Crisp technology we will provide our users with the safest possible online environment.”

Adam Hildreth, CEO at Crisp Thinking, says:

“By integrating with Crisp technology, Mind Candy’s Moshi Monsters is upgrading their protection to the highest level possible for their growing numbers of users. We are pleased to be working with such a popular global brand in helping them achieve their safety goals.”

Full integration of Crisp technology into the Moshi Monsters game is due for completion by the end of September 2010.

About Crisp Thinking

Crisp is the global leader of user management and analytics technology for social media. Established in 2005, the Crisp User Management Platform allows gaming and social network companies to profile, manage, and protect across both moderation and customer service functions from within one single system, using one simple dashboard.??

With offices in the UK and the United States, Crisp helps brands create engaging and healthy online communities and reduce customer service and moderation costs by more than 80 per cent. Its full reporting and dashboard capabilities analyse levels of user engagement and overall moderation and CSR team performance.??

The Crisp Platform both blocks in real time and offers ongoing in-depth analysis of conversations in multiple languages including English, Spanish, French, Russian, Portuguese, German and Dutch. These analysis engines are constantly updated to detect new behaviours, new language forms and slang, as well as new abuse tactics. The Crisp Platform also provides end users with the most up-to-date COPPA compliant online child safety service available today. In tests it has a proven accuracy rating of 98.4 per cent in the detection of online predators and cyber bullies. ??

Proven to scale, with millions of messages and users per day, the Crisp Platform is the solution of choice by some of the world's largest online media companies. For more information, visit www.crispthinking.com.

About Mind Candy

Mind Candy is one of the world’s fastest growing social online gaming companies and the global developer, operator and publisher of Moshi Monsters. The company was founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who previously founded Firebox.com.

About Moshi Monsters

Moshi Monsters is the world of adoptable monsters, combining adorable virtual pets with social online gameplay and educational puzzles for children. The puzzles test a variety of skills including basic maths, spatial awareness, logic, counting, anagrams and vocabulary. Over 25 million monsters have been created to date and over two million new players joining each month making Moshi Monsters one of the world’s fastest growing children’s sites with one new player joining every second! To date, hundreds of millions of educational puzzles have been played and millions of virtual items sold each day! For more information on Moshi Monsters visit www.moshimonsters.com


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