Crisp User Management Platform: First to Use Data from New Scotland Yard to Protect Users Online

FOR IMMEDIATE RELEASE

LEEDS– August 13, 2010– Crisp Thinking, the global leader of user analytics and management technology for social media, has today announced that their user management platform, Crisp NetModerator, is the first to use Metropolitan Police information to test its ability to protect users in online games, virtual worlds and social networks.

Crisp NetModerator is a real-time automated profiling and moderation platform for social media that is currently employed by a number of hi-profile global online media companies including Sony Online Entertainment, Turner Broadcasting System, Inc, and LEGO.

The platform ensures companies create the safest possible online social environment for children by using profiling engines, which have now been trained and verified using“real life” data from the Metropolitan Police Paedophile Unit, to spot known predatory patterns from convicted predators.

Detective Superintendent, Graham Grant, Head of Paedophile Unit, Intelligence and HiTech Crime Unit, Serious Crime Directorate, New Scotland Yard, said:

“The priority of the Metropolitan Police Paedophile Unit is to safeguard children by disrupting criminality, investigating offences to a point of conviction and educating all of society. The size of the Internet poses challenges to all law enforcement in doing this, so we recognise that technical solutions developed by the private sector as a crucial activity. It is important for the Metropolitan Police to have partnerships with companies such as Crisp Thinking to assist in the development of online child protection solutions such as Crisp NetModerator.“

Adam Hildreth, CEO of Crisp Thinking, said:

“We have forged an excellent working relationship with the Metropolitan Police through the sharing of this data. We are strong supporters of the good work carried out by the Paedophile Unit and this partnership has enabled us to further develop our technology in our shared aim to protect children online.”

Crisp’s user profiling engines will be trained and updated with this data on an ongoing basis ensuring NetModerator customers stay even further ahead of the game when it comes to protecting their end users.

Full details of Crisp Thinking’s NetModerator can be found at http://www.crispthinking.com/technology.htm.

For further information contact:

Oxana Morozowska

Crisp Thinking Limited

+44 (0) 7826404987

oxana.morozowska@crispthinking.com

About Crisp:

Crisp is the global leader of user analytics and management technology for social media. Established in 2005, Crisp's Platform allows gaming and social network companies to profile, manage, and protect across both moderation and customer service functions from within one single system, using one simple dashboard.

With offices in the UK and the United States, Crisp helps brands create engaging and healthy online communities and reduce customer service and moderation costs by more than 80 per cent. Its full reporting and dashboard capabilities analyse levels of user engagement and overall moderation and CSR team performance.

Crisp's Platform both blocks in real time and offers ongoing in-depth analysis of conversations in multiple languages including English, Spanish, French, Russian, Portuguese, German and Dutch. These analysis engines are constantly updated to detect new behaviours, new language forms and slang, as well as new abuse tactics. The Crisp Platform also provides end users with the most up-to-date COPPA compliant online child safety service available today. In tests it has a proven accuracy rating of 98.4 per cent in the detection of online predators and cyber bullies.

Proven to scale, with millions of messages and users per day, the Crisp Platform is the solution of choice by some of the world's largest online media companies, including LEGO, Sony Online Entertainment and Turner Broadcasting Inc.

Notes to Editor:

The Metropolitan Police does not endorse the services or products of any individual company but will support and work with companies whose activities have synergy with our policing objectives and priorities.

The Metropolitan Police Authority has allowed the Metropolitan Police Service to enter into a commercial partnerships with companies pursuant to its powers under Section 18 of the Police Act 1996.

Income generated from commercial partnerships is of secondary importance to the delivery of policing objectives, but any such revenue is invested back into the work of the relevant operational unit to enhance the policing service being delivered. 


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