CRITICALLY ACCLAIMED BASEBALL FRANCHISE SET FOR ANOTHER YEAR ATOP THE STANDINGS WITH MLB® 10 THE SHOW™ ON PLAYSTATION&

FOSTER CITY, Calif., March 2, 2010– Sony Computer Entertainment America Inc. (SCEA) announced today the North American launch of the #1 selling and rated baseball video game this generation, MLB® 10 The Show™, available exclusively for the PlayStation®3 (PS3™), PSP® (PlayStation®Portable), PSP® (PlayStation®Portable)go, and PlayStation®2 systems. Widely considered the most authentic baseball game available, MLB 10 The Show hurls fans further into the Major Leagues, providing an unrivaled simulation with ultra realistic, broadcast quality gameplay bringing players as close to the action as possible. With exciting new key features and enhancements to the critically acclaimed title, MLB 10 The Show is poised to continue the franchise’s reign as the premier MLB licensed game on any platform.

Developed by Sony Computer Entertainment Worldwide Studios, San Diego Studio, this year’s title promises to deliver another immersive baseball gaming experience complete with a“Catcher Mode” option leading the new features in“Road to The Show,” complete MLB All-Star Break activities including the always popular Home Run Derby®, improved online multiplayer, and unmatched stadium realism and ambiance with incredibly detailed graphics and animations that help bring the baseball experience to life.

“As the industry leader, we continue to deliver the richest and most immersive baseball experience available,” said Scott A. Steinberg, Vice President, Product Marketing, SCEA.“MLB 10 The Show’s new feature set coupled with our team’s unsurpassed attention to detail continues to raise to bar for authenticity and true-to-life gameplay. It’s a must have for sports fans and an experience only available on PlayStation®.”

The long awaited Home Run Derby leads the deep features list in MLB 10 The Show for the PS3 system. Fully implemented in the season modes and available as a stand-alone feature, Home Run Derby follows the MLB rules and flow allowing players to see who is the king of the long ball.

The MLB®Futures Game™ will also be available within season modes in its correct timeframe (just before the Home Run Derby), as well as fully functional online leagues. The new online season leagues will save and display MLB player stats, track player energy, allow for trades/injuries, and offer 40-man roster functionality.

Additional new features for the PS3 game include“Catcher Mode,” where players can be the ultimate field general and have the ability to call the game as the catcher in“Road to The Show” career mode. MLB 10 The Show will also offer daytime transitional lighting, a newly added“Movie Maker” menu giving the user the ability to select multiple replays to add to and edit a single movie, and 11 new stadiums. Five new Minor League™ parks will be introduced, as well as a selection of classic stadiums available on the PS3 system for the first time including Forbes Field, Crosley Field, Polo Grounds, Shibe Park, Sportsman Park, and Griffith Stadium.

MLB 10 The Show once again raises the overall level of detail and realism from customizable fan chants, to jumbotron animations, to crowd atmosphere. Not to be outdone, stadium ambiance will be improved with the addition of HR/splash counters, fireworks, steam, noisemakers, towels, thunder sticks, crowd reaching over the rails, and crowd detail, such as interaction with vendors and placing Ks.

Online multiplayer has also vastly improved this year to bring more of that competitive fire out amongst friends. First and foremost, the game will detect and respond better to adverse network conditions and bandwidth has been reduced to help the speed and flow of online gameplay. Along with the core online league play, where gamers can customize leagues including choosing players, teams, and length of schedule, MLB 10 The Show will now offer fully functional online season leagues. The new online season leagues will save and display MLB player stats, track player energy, allow for trades/injuries, and offer 40-man roster functionality. Alongside this will be weekly live roster updates, available every week throughout the entire MLB season, tracking roster changes, addition of new MLB players (with correct attributes), and player attribute updates to reflect hot and cold streaks. The Show will offer the ability to view every game you've ever played online, complete with opponents, box scores, and game logs.

The gameplay in The Show has been enhanced considerably with improved logic, animations, and presentations resulting in a wider variety of hit types (including more choppers), ball collision improvements enabling bounces off of any part of the batter's body, comebackers to the mound, ability to rob HRs, and more—all new aspects of the gameplay that not only look great, but feel right.

The popular“Road to The Show” mode returns to The Show with version 4.0 featuring the addition of two new interactive training modes, new settings, and new presentations. Interactive training will consist of a set of mini-games designed to improve a player’s fielding and pitching ability, adding to last year's introduction of batting and base running training.“Franchise Mode” also returns to the game, including the 40-man roster, salary arbitration, waiver transactions and September call-ups.

For fans who want to take The Show on the go, MLB 10 The Show for the PSP and PSPgo systems delivers big baseball action in the palm of your hand by utilizing core gameplay features found on the PS3 system version.

Exclusive for PlayStation 2 system is the unrivaled“Player Creator,” providing users with endless possibilities for creating players, including everything down to their player’s face with EyeToy®. Users can also adjust their personal rituals, swings, and even emotions as they create and place themselves in the heat of a pennant race.

The independent Entertainment Software Rating Board (ESRB) rating for MLB 10 The Show is“E” for“Everyone.” For more information about the ESRB visit http://www.esrb.org.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) and PSP® (PlayStation®Portable)go handheld entertainment systems, the ground-breaking PlayStation®3 (PS3™) computer entertainment system and its online and network services the PlayStation®Network and PlayStation®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one, PlayStation 2, PSP and PS3 systems for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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Visit us on the Web at http://www.us.playstation.com.

“PlayStation”,“PSP”,“PS one”, and the PlayStation logo are registered trademarks and“PS3”, is a trademark of Sony Computer Entertainment Inc.

Major League Baseball, Minor League Baseball and Hall of Fame trademarks and copyrights are used with permission of Major League Baseball Properties, Inc., MLB Advanced Media, L.P., and the National Baseball Hall of Fame and Museum, Inc., as applicable. Visit the official website of Major League Baseball at MLB.com. Visit the official website of Minor League Baseball at www.minorleaguebaseball.com© MLBPA-Official Licensee, Major League Baseball Players Association. Visit www.MLBPLAYERS.com, the Players Choice on the web.© 2010 Sony Computer Entertainment America Inc. "PlayStation" and the "PS" Family logo are registered trademarks and PS3 and the PlayStation Network logo are trademarks of Sony Computer Entertainment Inc.

Eric Levine– 858.824.4916

eric_levine@playstation.sony.com

Alex Armour– 858.824.4648

alex_armour@playstation.sony.com


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