FOR IMMEDIATE RELEASE
Redwood City, CA (January 11 th 2012) — Crystal Dynamics™, a Square Enix™ studio, announces today that it is working with Geocaching.com, a Groundspeak project as part of its campaign for the upcoming release of TOMB RAIDER ®.
Geocaching represents a rapidly growing community of over 5 million participants seeking over 1.6 million active geocaches hidden globally in locations such as Times Square, the Berlin Wall, and Great Wall of China. Over the past 11 years, the team at Geocaching.com has been busy creating the world’s largest location-based real-world treasure hunting experience. Millions of avid geocachers download Geocaching.com’s mobile App or use a traditional GPS device to hunt for caches every month, documenting an average of over 180,000 geocaching experiences each day.
Through several initiatives over the coming year, Crystal Dynamics and Geocaching.com are teaming up to create a series of unique location-based adventures that truly embody the spirit of TOMB RAIDER and Lara Croft™’s drive to become an explorer. To develop these adventures, Crystal Dynamics will be using both the traditional Geocaching.com treasure hunting format, as well as Groundspeak’s latest photo-based adventure project, Geocaching Challenges.
“We are truly excited to be working on a series of exclusive gaming initiatives with Groundspeak,” said Karl Stewart, global brand director for TOMB RAIDER and Crystal Dynamics. “As a longtime fan of Geocaching, it’s the perfect fit for TOMB RAIDER and to be able to create a series of worldwide Geocaching treasure hunts for TOMB RAIDER is going to be a lot of fun.”
”Many of us have been playing TOMB RAIDER since the first game launched in 1996, and we are excited that Geocaching.com is partnering with Crystal Dynamics on this project” said Jeremy Irish, CEO of Groundspeak. “TOMB RAIDER is all about exploration and discovery. It inspires the adventurer in all of us, much like geocaching does, and we are excited about the opportunities that this project presents for both geocachers and TOMB RAIDER fans worldwide.”
Groundspeak Inc. develops and publishes tools to enable the creation and sharing of unique location-based adventures in the real world. Groundspeak owns and operates Geocaching.com, the world's largest location-based outdoor recreation portal; Waymarking.com, a toolset for identifying interesting and useful locations; and Wherigo.com, a toolset for creating and sharing location-based multimedia adventures in the real world.
More information on Groundspeak Inc. can be found at http://groundspeak.com
About Square Enix Ltd.
Square Enix Ltd., a part of the Square Enix Europe business unit, develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content in Europe and other PAL territories as part of the Square Enix Group. Square Enix Ltd. also has a global network of leading development studios such as IO Interactive™, Crystal Dynamics® and Eidos Montréal. The Square Enix Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY, which has sold over 100 million units worldwide, DRAGON QUEST® which has sold over 59 million units worldwide and TOMB RAIDER® which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix Ltd. is a London-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.
More information on Square Enix Ltd. can be found at http://www.square-enix.com/eu/en/.
TOMB RAIDER, LARA CROFT, CRYSTAL DYNAMICS, DRAGON QUEST, EIDOS, FINAL FANTASY, IO INTERACTIVE, SPACE INVADERS, SQUARE ENIX, the SQUARE ENIX logo, and TAITO are registered trademarks or trademarks of the Square Enix Group. All other trademarks are the property of their respective owners.
Square Enix Limited is a company registered in England & Wales under the number 01804186 whose registered office is situated at Wimbledon Bridge House, 1 Hartfield Road, London, SW19 3RU, United Kingdom