Crytek CEO Cevat Yerli to Deliver Keynote Address on the Future of Gaming Graphics at 2009 Game Developers Conference Europe

BERLIN—July 7, 2009— Cevat Yerli, CEO and President of Crytek, creators of the famous CryENGINE and the top rated action games Far Cry and Crysis, will deliver a track keynote at this year’s Game Developers Conference® Europe (GDC Europe). In his keynote“The Future of Gaming Graphics,” Yerli will inspire attendees with the story of Crytek’s success in developing of high-end 3D-game technology for the PC and next generation consoles as well as shed light on the future of rendering in the next 3-5 years.

“As a German based company, we are proud to participate in GDC Europe in Cologne,” said Yerli.“We are very excited to share and communicate our success story with our fellow European developers and inspire the newer generation.”

“Only a handful of German studios have reached the level of success of Crytek,” said Frank Sliwka, Vice President European Business Development of Think Services Game Group.“With their leading role in graphic development, I can’t think of a better European developer to talk about the‘Future of Gaming Graphic’ than Cevat Yerli. GDC Europe is proud to welcome him as a keynote speaker.”

His first games and development experiences go back to the 80s with the Commodore 64 and the Schneider CPC 6128 where he worked on simulation games. Since then, his passion has been making and playing games. After his economics studies he focused his passion on his lifetime project to create Crytek, and in 1999, the studio was born. Cevat drives the vision of Crytek's games and technologies and defines, together with Avni and Faruk Yerli, the studio's strategic business development.

Yerli is the latest addition to the keynote line-up, which includes:

· Klaas Kersting, CEO, Gameforge–“Changes in the Games Industry– Free-to-play vs. Payment Models”

· Matias Myllyrinne, Managing Director, Remedy– "From Max Payne to Alan Wake: Creating Intellectual Properties the Remedy Way"

· Hilmar Pétursson, CEO, CCP– "CCP: Winning the War"

GDC Europe will take place August 17-19 at the Cologne Congress East Center in Cologne, Germany in conjunction with gamescom. To learn more about the keynotes and speaker line-up, registration and exhibiting opportunities, visit: www.gdceurope.com.

About the Think Services Game Group

A core provider of essential information to the professional game industry, the Think Services Game Group offers market-defining content, and drives community through its award winning lineup of print, online, event and research products and services. These include Game Developer Magazine, Game Developer Research, the Webby Award-winning Gamasutra.com, GameCareerGuide.com, WorldsInMotion.biz, GameSetWatch.com, GamesOnDeck.com, SeriousGamesSource.com, the Game Developers Conference®, the Game Developers Conference® Austin, the Game Developers Conference® Europe, the Game Developers Conference® China, GDC Mobile, the Game Career Seminars, the Independent Games Festival and Summit, and the Game Developers Choice Awards. To learn more, visit www.tsgamegroup.com.

About Think Services, a division of United Business Media

Think Services connects specialized communities worldwide using educational events, consulting, training, certification, membership, and innovative media. Providing comprehensive opportunities for people to learn from, network with, and inspire each other, Think Services builds strong brands and works within communities to foster a unique affinity with its products and services. The division's flagship products include the Game Developers Conference, the Webby Award-winning Gamasutra.com, Game Developer magazine, the International Customer Management Institute (ICMI), and HDI. Think Services is a subsidiary of United Business Media, a global media and marketing services company with amarket capitalization of more than $1.6 billion. To learn more, visit www.think-services.com.

MEDIA CONTACT:

Simon Wondracek, Gerriet Ohls, Europe

+49 (0)251 7481123

sw@fragster.de, go@fragster.de

Ben Veechai, Brian Rubin

Think Services Game Group, fortyseven communications

415-947-6280, 212-391-4707

bveechai@think-services.com, brian@fortyseven.com

CONTACT GDC EUROPE:

Frank Sliwka, Vice President European Business Development

+49 (0)171 1288898

fsliwka@think-services.com


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