Thursday 31st May 2012 – 14:00 UK – Today Codemasters® revealed how players can customise and upgrade their own racing car in F1 ONLINE: THE GAME, the fun new free-to-play online racing and management game in production at Codemasters Studios under exclusive worldwide agreement with Formula One World Championship Limited. Gamers are also invited to become amongst the first in the world to play the game by registering for the F1 ONLINE: THE GAME closed beta by visiting www.F1OnlineTheGame.com.
F1 ONLINE: THE GAME combines intuitive top-down racing gameplay with an accessible and fun management game. Players will dive into a range of races with simple controls on track and become the team boss of their very own racing team off it. To lead their team to victory, players will choose how to develop their team HQ and create, customise and upgrade their very own racing car. Customisation options include deciding their team name, creating a team emblem, choosing a livery for the car and picking the colour and design for the driver’s helmet. Players can also display badges of achievement earned in-game on their racing car. In the role of team boss, gamers can also research and produce a range of car components, including upgrading the gearbox, brakes, KERS, rear wing and engine, to improve their performance on race day.
By registering for F1 ONLINE: THE GAME’s closed beta, players will have the opportunity to give their feedback and shape game features prior to the game’s Open Beta phase, in Q2 2012. Fans who are accepted into the closed beta also have the opportunity to earn in-game rewards when F1 ONLINE: THE GAME goes live. Players can register now and see the latest screens and videos from the game at www.F1OnlineTheGame.com. ;
F1 ONLINE: THE GAME will invite fans to compete in online multiplayer races across a range of game modes, including GRAND PRIX™ events and a range of quick-fire challenges and Time Trials. Gamers will be able to track and share their progress via a range of leaderboards and social network features. F1 ONLINE: THE GAME is being developed in house at Codemasters using the Unity game engine to deliver stunning performance in a web browser.
To register interest in F1 ONLINE: THE GAME, gamers can visit www.F1OnlineTheGame.com. To get all the news straight from the studio, race over to www.facebook.com/F1OnlineTheGame or follow the team on twitter at www.twitter.com/F1OnlineTheGame. ;
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Codemasters, the award winning games developer and publisher, has a 24-year heritage and annual revenues in excess of US$ 150 Million. The company’s dominant brands include DiRT, GRID, Cricket and Operation Flashpoint; the company retains the exclusive worldwide video game rights to FORMULA ONE. F1 2010, the first multi-format high-definition FORMULA ONE racing game released September 2010, is the fastest-selling FORMULA ONE game ever released. Codemasters operates three UK development studios – one at its Warwickshire HQ with further sites at Guildford and Birmingham. An additional art studio is based in Kuala Lumpur, Malaysia. In 2009 Codemasters won the coveted Grand Prix Award at the 2009 Develop Industry Excellence Awards, an award bestowed on the company felt by Develop to have contributed the most to the games medium in recent times. Across the group, Codemasters employs over 500 people. In March 2010, Reliance Big Entertainment Ltd. (RBEL), a part of India’s Reliance ADA group, acquired a 50 per cent shareholding in the company, alongside existing investor, Balderton Capital, the leading European venture capital firm that first invested in Codemasters in 2005. For more information on Codemasters’ product portfolio, please visit www.codemasters.com
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