DANCE YOURSELF INTO SHAPE WITH ZUMBA® FITNESS GAME

1st November 2010 - Milton Keynes, UK– International publisher 505 Games has today announced a November 26th release for the Zumba ® Fitness interactive video game based on the successful dance fitness program that has helped melt the pounds and inches off seven-and-a-half million Zumba ® enthusiasts in 105 countries. Launching first on Kinect TM for Xbox 360 ® the Zumba ® exercise game is a one-of-a-kind game that pairs Latin rhythms with red-hot international dance steps so you can have a blast as you party your way into shape, unencumbered by a controller.

In the Zumba ® “exergame”, players can learn and perfect nine different dance styles: Reggaeton, Merengue, Salsa, Cumbia, Hip-Hop, Mambo, Rumba, Flamenco and Calypso. The game features 30 different infectious music tracks and routines--some exclusive to the game--led by Zumba ® creator Beto and celebrity instructors Gina Grant and Tanya Beardsley. No matter what your skill level, the Zumba ® game is accessible to all with Learn the Steps training, plus Beginner, Intermediate and Advanced routines in five dynamic venues. As you hit each move in rhythm with your on-screen Zumba ® instructor, the stage transforms into a high voltage party atmosphere with special effects and additional crowd dancers.

“The Zumba ® Program’s popularity has taken fitness clubs around the country by storm, so when the opportunity to work with such an exciting brand came up, we leapt at the chance,” commented Ian Howe, Managing Director, 505 Games.“We’re proud to offer something genuinely different to complement the Kinect for Xbox 360 launch line up of third party titles and can’t wait for players to try it!”

Players can partner with a fellow dancer to try to earn the highest collective workout score or dance off against each other in Zumba ® Attack multiplayer mode. Players can also log in to Xbox LIVE ® and coordinate a Zumba ® online class with up to eight friends. Future downloadable content will introduce new music and dance routines to keep the party going.

Published by 505 Games, Zumba ® Fitness for Kinect for Xbox 360 launches November 26th. The Wii and PlayStation ® Move versions of the game will launch in early 2011.

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About 505 Games Ltd.

505 Games is a multi-platform interactive video games company that publishes titles across the globe. Founded in 2006, 505 Games has offices across seven territories around the world, with six in Europe and one in the United States.

505 Games is headquartered in Milton Keynes, UK and is dedicated to the publishing and distribution of computer and video games across the EMEA and Australia regions. The current portfolio includes the best selling games Cooking Mama, ArmA II, and IL2 Sturmovik: Birds of Prey.

For more information on 505 Games and its products please visit www.505games.co.uk

About Zumba ®

The Zumba ® program is a fitness party with a contagious blend of Latin and international rhythms that provides a fun and effective workout to a global community, either at home or in the gym. Through exhilarating, high calorie-burning fitness classes, The Zumba ® Program has helped melt the pounds and inches off more than 7.5 million Zumba-enthusiasts in 105 countries. Using easy-to-follow moves and exotic, high-energy music, Zumba ® routines successfully tone and sculpt the body while burning fat. Zumba ® classes are available at 60,000 locations worldwide and feature specialty options including Zumba Gold ® classes for active older adults and de-conditioned participants, Zumba ® Toning, Zumbatomic ® for kids and Aqua Zumba ® , the "pool party" workout. For a home-based workout, The Zumba ® Fitness Total Body Transformation System is available in a four-disc DVD collection featuring Beto, the creator of the Zumba ® program. Other offerings include Zumbawear TM apparel and accessories, the Zumba ® Fitness video game as well as music soundtracks. For more information, to find a class, or to purchase Zumba ® Fitness merchandise, please visit www.zumba.com.

A quick note about the Zumba ® trademark

The word ZUMBA ® was coined by our company and is the brand name for our fun and effective fitness program that combines easy-to-follow moves with invigorating Latin and international rhythms. When referring to ZUMBA ® we ask that you please keep in mind the following to protect the thousands of instructors worldwide who make their careers teaching Zumba fitness classes:

Please do not:

    <*>Use Zumba as a verb -- for example,“once you zumba, you’ll be hooked.” <*>Use Zumba as a noun -- for example,“zumba is my favorite exercise.” <*>Use Zumba as a generic term -- for example, as a name for a fitness program“My gym offers zumba.”
Instead, please do:
    <*>Capitalize the letter“Z” or the whole word "ZUMBA" <*>Refer to“the Zumba fitness program,”“Zumba class,”“Zumba instructor” etc.– for example“The Zumba fitness program is the most fun you’ll ever have while working out” or“I love my Zumba instructor, she’s the best.” <*>Use the ® symbol on the right hand shoulder of the word Zumba ® - especially in headers and title.

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