Dare to be Digital unveils UKIE as major sponsor

UKIE, the Association for UK Interactive Entertainment, works extensively with computer games education providers, developers and publishers to promote the UK games industry to the public and the Government.

UKIE is also leading the way on implementing the recommendations of the UK Government-commissioned Livingstone-Hope review of the skills needed for the high-value, high-growth video games and visual effect industries to succeed.

The Livingstone-Hope‘Next Gen’ review strongly backed the Dare to be Digital model of delivering practical education in a real-world working environment, calling on sector skills council Skillset to work with Abertay University to introduce workplace simulation throughout UK computer games education.

Andy Payne, Chairman of UKIE, said:“UKIE is delighted to support the inspirational Dare to be Digital competition, created and run by UKIE members Abertay University.

“UKIE exists to support the wider interactive entertainment industry in the UK. We need to make sure that the UK’s video game developers have a supply of quality people, with the right skills to be the next generation of creative talent.

“Dare to be Digital has a proven track record of uncovering high quality talent and UKIE is proud to be sponsoring the competition this year and is very much looking forward to working with the team at Abertay to uncover the video games stars of tomorrow.”

UKIE Commercial Manager Sam Collins will also join the judging for this year’s competition, helping to select the three finalists who will compete for the unique BAFTA‘Ones to Watch’ award.

Dr Louis Natanson, Academic Director of the Institute for Arts, Media and Computer Games at Abertay University, added:“Dare to be Digital is delighted that UKIE is offering support for this year’s competition and joining our other judges to help pick the three winners.

“Every year we see incredibly talented young game designers come to Abertay University in Dundee for the chance of a lifetime– to learn first-hand how exciting and challenging making a game really is, and to get noticed by some of the world’s most experienced game designers.

“We’re in the process of selecting the teams to interview for this year’s contest, and look forward to working with UKIE to help find the next generation of video games talent!”

Dare to be Digital recently welcomed Intel Corporation as a title sponsor for a third year. The company has worked with Dare to be Digital to give the teams financial support and supply them with the latest technology for the competition.

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For media enquiries, please contact Chris Wilson (Communications Officer)– T: 01382 308522 M: 07837 250284 E: chris.wilson@abertay.ac.uk

NOTES TO EDITORS

About Dare to be Digital:

Dare to be Digital is a video game development competition for undergraduates at universities and colleges of art, organised and run by the University of Abertay Dundee.

Teams of student programmers and artists compete in an intensive 'hot-house' development environment over the summer vacation, building fully-functioning prototypes for assessment by industry judges and a public vote at Dare ProtoPlay in August.

The three winning teams from Dare to be Digital each year become the sole nominees for the BAFTA‘Ones to Watch’ Award.

For more information, please visit http://www.daretobedigital.com

About UKIE:

The Association for United Kingdom Interactive Entertainment or UKIE is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), UKIE’s membership includes games publishers, developers and the academic institutions that support the industry.

UKIE works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of UKIE’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

In addition, UKIE works with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market. 


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