DAVID "DEATHIFIER" STOREY TO SPEAK AT SXSW

Göteborg, Sweden - March 12, 2010 - First Planet Company, developer and publisher of the largest real money Massively Multiplayer Online Game, announced today that David "Deathifier" Storey will be speaking at South By Southwest (SXSW) in Austin, Texas.

David, a veteran player of Planet Calypso, will be speaking at 12:30 on Monday, March 15th on the Entrepreneurs Building Virtual Businesses inside Online Virtual Worlds panel. This panel will allow several virtual entrepreneurs to discuss their business in different virtual worlds with strong economic systems. David will be discussing his business dealings on Planet Calypso. They will cover and compare how they got started, growth over time and the various challenges faced from traditional competition and from the unpredictable evolution of the worlds themselves.

David Storey is best known as the man who recently bought Planet Calypso's legendary Virtual Egg for a stunning $69,696.00 USD. He is also the owner of "Treasure Island" in the game andhas been featured in the Guinness Book of World Records for his astounding Virtual Transactions. David purchased "Treasure Island" with hunting and mineral rights in 2004 for $26,500 USD and earned his investment back within the year.

First Planet Company is the developer and publisher of Planet Calypso, the largest real economy Massively Multiplayer Online Game in the world. Players have the ability to participate in a unique virtual world where they have no monthly costs. Its innovative real money economy uses a virtual currency which has a fixed exchange rate with the US dollar. This allows players to deposit and withdraw real funds for their adventures on Calypso or in the real world. It is also the first MMORPG to use CryTek's stunning CryENGINE 2 for amazing graphics and physics. Planet Calypso is the oldest planet in the Entropia Universe and is free to download.

Planet Calypso is a free download available at the game's website, www.planetcalypso.com.

About First Planet Company

First Planet Company AB is a subsidiary of the MindArk Group. First Planet Company AB develops and markets Planet Calypso, a Massively Multiplayer Online Role Playing Game (MMORPG) based on the Entropia Platform, and is part of the Entropia Universe. Set in a distant future, the planet Calypso is home to an expanding human colony struggling with the natural and economic elements involved in establishing their new civilization.

For more information on First Planet Company (FPC) and Planet Calypso please contact us at the numbers above or go to our website at http://www.planetcalypso.com

Press Contacts: Frank Campbell David Tractenberg

fc@mindark.com david@tractionpr.com

+46 31 607 362 (310) 453-2050


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