deal united and Ubisoft extended their partnership into the French market

Munich, September 07, 2011:


deal united, the Munich-based eCommerce company offering its alternative payment method PAY.BY.SHOPPING, draws a positive balance on the first six months of partnership with leading international games developer and publisher Ubisoft Germany.

Working together as to establish payment integration in Ubisoft’s game The Settlers Online, developed by its German studio Blue Byte, deal united considerably increased the conversion rate of free-to-play users into paying customers. The fixed integration has also been well received by the German player base and has generated great feedback within the games community. With regard to these positive results both companies announce a deepening and broadening of their partnership. From September onwards PAY.BY.SHOPPING will be integrated in the French version of The Settlers Online (

Odile Limpach, Managing Director of Ubisoft’s Blue Byte studio says: “We are glad that with the collaboration of deal united we are able to allow users of The Settlers Online to earn gemstones in a new and attractive way. As a result, users get a deeper gaming experience. Up to now, campaigns have shown that PAY.BY.SHOPPING is a great possibility to motivate non-paying users into paying users.”

“We are pleased to offer our payment method in one of the most popular browser games. Thanks to PAY.BY.SHOPPING, gamers of The Settlers Online have now an easy and simple payment method with highly added value. We are looking forward to a long-lasting and trustworthy partnership with Ubisoft.” said Markus Wiedemann, Head of Sales Europe of deal united.

The Settlers Online ( is a free multiplayer strategy game and enables players to own uninhabited land for their first settlement to turn it afterwards into mighty empires. To build the mightiest of empires, players have to trade with virtual goods within the game. With PAY.BY.SHOPPING, gamers pay their desired or required virtual goods such as “gemstones” by purchasing a coupon or product at one of deal united’s shopping partners. Such partners in Germany consist of such online stores as Amazon, OTTO and Neckermann. The partnership is launching within the French player base with shopping partners such as Carrefour, La Redoute and PriceMinister. deal united expects the French market ( to prove just as a great success as both companies has shared within the German market.

About deal united:

deal united is a Munich-based eCommerce company that has already established its alternative payment method PAY.BY.SHOPPING worldwide. This method allows end customers to pay for their desired digital and virtual product by purchasing a coupon or product at one of deal united’s shopping partners, among them such renowned companies as Amazon,, Dell, OTTO, Toys“R”Us and Zalando. On the merchant side, heavyweights like Bigpoint, DivX, Facebook, Frogster and Sony Musicbox are part of the representative deal united portfolio.

With PAY.BY.SHOPPING, the company creates a win-win situation for all parties involved. The innovative concept has received both the Red Herring 100 Global and Red Herring 100 Europe Award. Since its founding in 2008, deal united GmbH has established bases in Paris and San Francisco. Investors include Bertelsmann Digital Media Investments, FoundersLink GmbH, High-Tech Gründerfonds, Tengelmann E-Commerce Beteiligungs-GmbH and Venture Incubator.

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2010-11 fiscal year Ubisoft generated sales of € 1.039 billion. To learn more, please visit

About the Ubisoft studio Blue Byte:

Blue Byte was founded in Germany in 1988 and the studio’s first hit came in 1991 with Battle Isle, followed in 1993 with the perennial favorite The Settlers®, which celebrated its 15 th anniversary last year. Blue Byte became a wholly owned subsidiary of Ubisoft in 2001. The 50 team members continue to build up the Settlers® series, releasing The Settlers® V: Heritage of Kings in 2005 and The Settlers® Rise of an Empire in 2007. Since 2007, the studio is also responsible for the production of the Anno® series. To learn more, please visit  

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