Deep Silver wins two prestigious marketing awards for Dead Island

23rd April 2012 - Hampshire, UK/... Deep Silver has received two important awards this week for its marketing campaign for Dead Island, the award-winning zombie action game.

At the seventh annual GAME MARKETING AWARDS publisher Deep Silver and Axis Animations, the production company behind the trailer, won the gold award in the category for “Outstanding Promotional Trailer” and outshined other promotional videos for well-known brands. The prize is awarded at the Game Marketing Summit & Awards by PromaxBDA, the International Association of Entertainment Marketing Professionals.

At the MCV AWARDS 2012 Deep Silver was awarded first place in the “PR & Marketing” category for “Best Use of Social Media” for Dead Island.

"We’re really proud to receive the gold award in the promotional trailer category at the Games Marketing Awards because it was awarded by a jury of experts consisting of judges from well respected companies in the industry." says Klemens Kundratitz, CEO of Koch Media. “It’s also great to get the appreciation for the work that we invested into our social media campaign for Dead Island. If Social Media is done right, it is a great opportunity to really interact with your fans and it will of course give you a tremendous boost for your campaign.”

Dead Island has gathered a considerable following across all media all over the world since its announcement with a spectacular announcement trailer in February 2011, a trailer that surprised the masses everywhere and became an internet phenomenon.

UK media, please contact:

Stu Taylor

Lunch PR

T: 020 7886 0790

About Dead Island

Dead Island™, the gruesome zombie action game with RPG elements by renowned developer Techland, combines first-person action with a heavy focus on melee combat, character development and customization of a vast array of weapons. All of these gameplay features are presented in a dark story inspired by classic zombie movies with a gritty and engrossing campaign that can be played with up to four players in co-op mode.

Set in an open world tropical island, hordes of different festering zombies await players around every corner while they embark on a variety of thrilling missions through the holiday resort. With firearms and ammunition being scarce the player must rely on discovering and utilizing items as weapons for self-defense and fighting off zombie hordes in intense melee combat. A diverse range of items can be collected and will later serve to transform the player’s ordinary makeshift weapons into serious instruments of destruction.

Official website:



About Deep Silver

Deep Silver develops and distributes interactive games for all platforms. The Deep Silver label means to captivate all gamers who have a passion for thrilling gameplay in exciting game worlds. Deep Silver works with its partners to achieve a maximum of success while maintaining the highest possible quality, always focusing on what the customer desires. Deep Silver products are designed to equally appeal to pros and beginners, children and adults.

Deep Silver has published more than 200 games since 2003, including own brands like Dead Island, the critically acclaimed zombie action game with RPG elements, the action role-playing game Sacred 2: Fallen Angel, successful adventures such as the Secret Files series and Lost Horizon, the role-playing game Risen and well-known licenses like the Chernobyl shooter S.T.A.L.K.E.R.: Clear Sky and Prison Break: The Conspiracy, the action adventure based on the popular TV series. Deep Silver has announced more upcoming highlights such as Risen 2, the sequel to the hit RPG, and Sacred 3. For more information please visit

Koch Media is a leading producer and distributor of digital entertainment products (software, games and films). The company's own publishing activities, marketing and distribution extend throughout Europe and the USA. The Koch Media group has more than 15 years of experience in the digital media distribution business, and has risen to become the number one distributor in Europe. It has also formed strategic alliances with numerous games and software publishers: Capcom, Codemasters, Kaspersky Labs, Paradox Entertainment, Square Enix, Tecmo-Koei, and System 3 etc. in various European countries. With Headquarters in Planegg near Munich/Germany, Koch Media owns branches in Germany, England, France, Austria, Switzerland, Italy, Spain, the Nordic regions, Benelux and the USA.

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© Deep Silver, a division of Koch Media GmbH, Austria

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