DEF JAM RAPSTAR ANNOUNCES FIRST TRACK AVAILABLE AS DLC

LONDON, ENGLAND, November 2nd, 2010– 4mm Games, Terminal Reality, Def Jam Interactive are excited to announce the first track available as downloadable content on Def Jam Rapstar. HMV will be offering Bashy’s“Kidulthood 2 Adulthood” free as exclusive DLC for Def Jam Rapstar to those who pre-order the game between now and November 25, 2010 for the Xbox 360 TM video game and entertainment system from Microsoft, PlayStation ® 3 computer entertainment system. The track will also be available for purchase upon release.

The only music game that focuses exclusively on Hip Hop, you and your social networks, Def Jam Rapstar will feature more than 40 of the greatest Hip Hop songs available at release, and by utilizing your console camera, makes YOU the star by allowing you to create, edit and upload your own custom video to the fully integrated Def Jam Rapstar community at www.defjamrapstar.com.

HMV Pre-order Exclusive:

HMV customers can receive the download code for the track below by either pre-ordering Def Jam Rapstar for PlayStation 3 or Xbox 360 online or picking up a voucher from HMV when bought in store (whilst stocks last).

“Kidulthood 2 Adulthood” by Bashy

25 year old contemporary, British lyricist and bourgeoning actor Bashy aka Ashley Thomas also features in HMV’s coveted My Inspiration campaign, which invites icons and new artists to share with fans a music-related or other inspiration, highlighted in-store and print advertising. Bashy said:“As technology moves forward, you can become a massive star from MySpace, Facebook and Twitter. The natural progression is Def Jam Rapstar where a real rapstar is discovered from the game– that’s really cool.”

Compatible with all 3rd party microphones, the software only version of Def Jam Rapstar will retail at£49.99 for the Xbox 360 and PlayStation ® 3 and£39.99 on Wii. Def Jam Rapstar will also be available as a bundle that will include software and one wired microphone for£54.99 for the Xbox 360 and PlayStation ® 3 and for£49.99 on Wii.

About Def Jam Interactive

Def Jam Interactive, a division of Def Jam Enterprises, is a leading producer and marketer of interactive software games and a preeminent force in the digital industry. It is committed to delivering high-quality; cutting-edge video game titles to consumers by providing an authentic hip hop experience through gameplay, cultural nuances, strategic partnerships, music, talent, and executive direction. Def Jam Interactive was the first hip-hop brand to successfully partner in the gaming space and to date has produced multiple platinum-selling console titles, including Def Jam Vendetta, Def Jam Fight for NY, and Def Jam Icon. It is the only viable hip hop brand that has trusted consumer loyalty in the gaming space. For more than 20 years, the executive team has successfully extended the Def Jam brand in comedy, poetry, television, apparel, mobile, to name a few. For more information, please visit www.defjaminteractive.com

About 4mm Games

Headquartered in New York City, 4mm Games is an independent global interactive entertainment company that is forging a new approach to content creation: Constantly Connected Gaming TM . The company is concentrated on incubating, producing, developing, and releasing a diverse portfolio of culturally relevant entertainment properties that join together multiple platforms including video game consoles, personal computers, mobile devices, and the Internet. For more information, please visit www.4mmgames.com

Constantly Connected Gaming is a trademark of 4mm Games, LLC.

About Autumn Games

Autumn Games is a premier publisher of interactive entertainment focused on partnering with leading creative talent to deliver blockbuster video games and related media. Through long-term partnerships with a number of the most respected game studios in the industry, Autumn’s mission is to support these creative teams in their efforts to make cutting-edge, culturally impactful entertainment. Autumn Games was founded as a joint venture between Communications Equity Associates (“CEA”) and Autumn Entertainment Partners (“AEP”), combining CEA’s 37 year track record in global media and entertainment private equity and merchant banking with AEP’s unparalleled expertise in content finance. For more information, please visit www.autumngames.com

About Terminal Reality

Terminal Reality, Inc. (TRI) founded by lead programmer/CEO Mark Randel in 1994, is an independent industry veteran. With a focus on quality, technology and tools, TRI has shipped more than 30 titles, with more than 80 SKUs. Using the technology behind the highly acclaimed Ghostbusters: The Video Game, Terminal Reality spawns the next wave in game development: The Infernal Engine.

About HMV

HMV is the UK and Ireland's leading specialist retailer of music, filmed entertainment, games and related products. Our business is expanding rapidly in Live, through our portfolio of music venues and summer festivals.

We operate from 285 stores in key shopping locations nationwide, equating to approximately 1.5 million square feet of trading space, as well as a successful online store hmv.com, which offers a wide choice of physical and digital product.

The first HMV store at 363 Oxford Street, London was officially opened in July 1921 by the celebrated British composer/conductor, Sir Edward Elgar. Since that time, the chain has become symbolised throughout the world by its iconic His Master's Voice dog and trumpet trademark.

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