Dell to Sponsor Official British Videogames Tournament

FOR IMMEDIATE RELEASE:

16th February 2009 (London, UK)– The United Kingdom eSports Association (UKeSA), the official governing body for competitive gaming in the UK, today announced a sponsorship deal with leading technology provider, Dell TM , as the Hardware Sponsor for the first national videogames tournament UKeSA Season One starting in mid February across the United Kingdom.

Dell, the number one PC supplier in the US, and second-largest worldwide, has a broad range of consumer products including high-end gaming desktops and laptops under the XPS and Alienware brands. Designed for the highest performance, both brands offer leading technology for the demanding gamer or enthusiast with an innovative industrial design.

“Competitive gaming is gathering momentum, particularly in the UK,” said David Clifton, Director of Consumer Marketing, Dell Europe,“UKeSA have put in place the foundation and growth structure that will feed that momentum, reaching out to all British eSports hopefuls. Dell is delighted to support the UKeSA at such a significant milestone for UK gaming.”

“Dell’s superb range of gaming hardware is synonymous with eSports, so for UKeSA they are the ideal partner,” Ray Mia, Chief Executive of UKeSA said today.“Having the recognition of such a world famous brand quantifies the significance of what’s happening to competitive gaming in the UK, and indeed on the larger European stage. These are exciting times.”

Season One for the 2009 UKeSA Dell Premiership, Championship and Open Divisions will begin on 16th February and will be featured online (IPTV/VOD) and in print. The professional levels will also have significant coverage on television, with events culminating at a Gaming Exhibition in London in April 2009. More details on the Gaming Exhibition will be announced shortly.

About Dell

People worldwide can buy Dell (NASDAQ: DELL) online, by phone and in nearly 20,000 stores.

About UKeSA:

The United Kingdom eSports Association (UKeSA) provides an independent framework for Government, Industry and Community eSports interaction within the UK. UKeSA also provides access to and acts as a conduit for regional and international eSports organisations and subsidiary frameworks (pan European eSports Associations and the International eSports Federation IeSF). UKeSA seeks to adhere to a set of globally recognised founding principles of traditional sports by blendingeSports with culture, education, and respect for the fundamental ethical principles of professional sporting competitions.

More information about UKeSA can be found at www.ukesa.com or by emailing info@ukesa.com.


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