Develop in Brighton organiser, Tandem Events, is launching a half-day Indie Dev Marketing conference on Wednesday 11 July, the day before the Indie Dev Day, which returns for its second year in 2012.

Indie Dev Marketing features a packed programme, which has been designed to guide indie developers through the jargon-filled and ever-changing world of marketing and PR as they take their games – and their studios - to market on limited resources.  

Andy Lane, managing director of Tandem Events, said: ”There have been some phenomenal success stories from the indie community and there’s a wealth of great talent and creative games out there. We recognise just how important it is for all developers, especially indies, to promote and PR their games and make them stand out from the crowd, which is why we’re adding in this new focus on indie marketing into the programme.”

Indie Dev Marketing sessions:

Viral marketing: How to Raise Massive Interest for a Game Company?

Juha Väisänen, Fantastec Ltd

A Marketer’s Dream: Marketing the Un-marketed

David Solari, Jagex Games Studio

You are Not a Publisher. You're a Developer with Benefits

Brian Baglow

Creativity = Marketing: Using Your Strengths as an Indie

Michael Movel, Fat Pebble

Panel: Marketing - Explore the Dirty Indie Secret

Chair: Scott MacKintosh,

Panellists: Paul Taylor, Mode 7 Games; Mike Bithell, independent developer; Dan Marshall, Zombie Cow

Can One Lens See Both BI and UX?

Heather Stark, Kinran

Passes to the Indie Marketing conference are available for a special upgrade price of just £50 to all Indie Dev Day delegates.

Now in its second year, Indie Dev Day on Thursday 12 July has been designed specifically for established independent studios, new start-ups, developers teetering on the brink of becoming an indie, freelance developers and students and the content is shaped by an advisory board with decades of experience (and success) in the games industry.

Indie Dev Day sessions include:

Indie Exposure: Tackling the Challenges

Alistair Aitcheson, Alistair Aitcheson Games

Trials of a Graduate Start-up Studio: the Challenges of Going it Alone as a Fresh Faced Developer and How to Combat Them

Benjamin Hill, White Paper Games

Indie Essentials - Getting Support for Your Game

James Marsden, FuturLab

Beat the Post-launch Blues: Your Game is Out, What Now?

Rob Davis, Playniac

One Hour Tower

Chair: Andrew Smith, Spilt Milk Studios; with Byron Atkinson-Jones and Gavin Harrison

Panel: Ways to Fund Your Indie Game

Chair: Daniel Da Rocha, Toxic Games

Panellists: Jonathan Savery, Toxic Games; Dan Pinchbeck, The Chinese Room; Adam Green, Assyria Game Studio

Pricing in App Items and Currency: A Practical Guide

Kalvin Lyle, Full Moon Game Studios

The Indie Dev Day complements the Indie Dev Showcase: a dedicated area within the Develop Expo (11-12 July), which features ten exciting, new indie projects currently under development and showcases them to over 1,500 Develop in Brighton attendees.  

The Indie Dev Day pass is just £75 if purchased before the early bird deadline on 13 June (including VAT), and gives pass holders access to both the Indie Dev Day conference sessions and the Expo. Upgrades for Indie Dev Marketing are available for just £50.

Develop in Brighton includes the following tracks:

Tuesday 10 July                                     Evolve Conference

Wednesday 11- Thursday 12 July           Develop Conference, Develop Expo, Indie Showcase

Thursday 12 July                                   Indie Dev Day, Audio track

Notes to editors:

About the Develop Conference:

The seventh Develop Conference will take place at the Hilton Metropole in Brighton, UK, from 10 - 12 July 2012. Last year’s event attracted 1,559 game developers from over 20 different territories. The event is now firmly established as the leading conference in Europe for games developers. Tracks include: Art, Audio, Business, Coding, Design, Education, Evolve, Production and The Den.

Evolve focuses on how to develop games for new and emerging platforms, new technologies and new markets like social and casual gaming. It opens on Tuesday 10 July.

Indie Dev Day the new day-long conference and networking event running alongside Develop is designed for established independent studios, new start-ups, wannabe indies, freelance developers and students. The sessions will complement the Indie Dev Showcase: a dedicated area within the Develop Expo (11 - 12 July) featuring some of the exciting and new indie projects currently under development.

About Tandem Events:

Tandem Events has over 25 years of experience in organising market-leading exhibitions, conferences and events across a number of industry sectors, including Develop and Evolve in Brighton, Evolve in London, Develop in Liverpool, GamesDevMasterClasses, Games:EDU, Games Marketing Forum and Games Grads.   

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