DICE ANNOUNCES BATTLEFIELD 3 PREMIUM

DICE ANNOUNCES BATTLEFIELD 3 PREMIUM

15 Million Battlefield 3 Players Ready to Enlist For Early Access To All Battlefield 3 Digital Expansion Packs, Exclusive In-Game Items And Enhanced Battlelog Features For $49.99

LOS ANGELES, Calif. – June 4, 2012 – DICE, an Electronic Arts Inc. (NASDAQ: EA) studio, is going above and beyond the call by expanding the Battlefield 3 TM experience and enhancing the free Battlelog TM social network with the addition of a companion “Premium” membership. The studio today unveiled Battlefield 3 Premium , an innovative new offering that includes five digital expansion packs including Battlefield 3: Back to Karkand, Battlefield 3: Close Quarters, Battlefield 3: Armored Kill, Battlefield 3: End Game and the newly announced Battlefield 3: Aftermath. These themed digital expansion packs introduce a massive amount of content including 20 new maps and weapons, four game modes, new soldier and weapon camos and much more. By upgrading to Battlefield 3 Premium gamers receive all five digital expansion packs for $49.99, a $25 savings over purchasing each expansion pack separately, and will also receive exclusive in-game items, deeper personalization options, and advanced features making for the ultimate Battlefield 3 experience. Topping off the opportunity, Battlefield 3  Premium members will benefit from exclusive early access to all Battlefield 3 digital expansion packs starting today with Battlefield 3: Close Quarters on the PlayStation ® 3 computer entertainment system.

Battlefield 3 is the most physical, dynamic and progressive shooter experience on the market. At DICE, we are dedicated to connecting our fans around the world, nurturing their competitive spirit and delivering new content that exceeds their every expectation. That is what Battlefield 3 Premium is designed to do,” said Patrick Bach, Executive Producer, Battlefield 3. “ Battlefield 3 Premium gives our fans a massive amount of gameplay, early access and exclusive offerings at an incredible price. The sheer amount of brand new themed content available in Battlefield 3 Premium is staggering. We’re rolling out the red carpet and giving Battlefield 3 gamers the VIP treatment they deserve.”

ALL EXISTING BATTLEFIELD 3 BATTLELOG FEATURES REMAIN FREE INCLUDING:

·         Live stats tracker

·         Ability to form and customize Platoons

·         Browse leaderboards

·         Access to the Com Center and Battle Feed

Battlefield 3 Premium EXPANDS the experience by adding :

TWO WEEKS EARLY ACCESS TO ALL DIGITAL EXPANSION PACKS

1.     Battlefield 3: Back To Karkand – Four of the most beloved Battlefield 2 TM maps all fully re-imagined utilizing the power of the Frostbite TM 2 engine. Available now.

2.     Battlefield 3: Close Quarters – Intense, infantry-only theatre of war. Available today.

3.     Battlefield 3: Armored Kill – All-out vehicle warfare coming September 2012.

4.     Battlefield 3: Aftermath – Coming December 2012.

5.     Battlefield 3: End Game – Coming March 2013.

Battlefield 3: Close Quarters Release Schedule:


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