DICE Announces Multiplayer Beta Program For Battlefield: Bad Company Shipping June 2008

REDWOOD CITY, Calif.– March 13, 2008– DICE, a studio of Electronic Arts Inc. (NASDAQ: ERTS) today announced the multiplayer beta test for Battlefield: Bad Company on the Xbox 360™ video game system from Microsoft®. IGN Founders’ Club and IGN Insider will offer keys to members and the public in North America and Europe to participate in the multiplayer beta test starting March 17 provided by IGN’s popular game download site FilePlanet ( http://www.fileplanet.com). In addition, keys will also be available through IGN Entertainment’s gaming Web sites including IGN.com, GameSpy, TeamXbox, Planet Battlefield and Voodoo Extreme. Battlefield: Bad Company will launch on the PLAYSTATION®3 computer entertainment system and Xbox 360 in June 2008.

“We are really excited for this beta as it gives us a chance for great feedback on how to polish the experience of our multiplayer mode; Gold Rush,” stated Karl-Magnus Troedsson, Senior Producer for Battlefield: Bad Company.“Battlefield and FPS fans get their first glimpse into how tactical destruction can be applied in multiplayer gameplay. We think offering these two very different maps will give gamers a fantastic experience and some great insight into the game.”

In North America, GameStop will also offer keys on a first come, first serve basis for this Exclusive Beta Xbox Live™ event. With only 5,000 beta keys available at GameStop, gamers should pre-order their copy now at www.gamestop.com/badcompanybeta

The Battlefield: Bad Company multiplayer beta test will give players a chance to return to the battlefield to embark on an exciting mission to capture the spoils of war. Gamers will battle through two different maps, access new infantry kits and vehicles as well as experience the unique tactical destruction in Battlefield: Bad Company that changes the way first-person shooter games are played. With an unlimited upgrade tree and rewards, the multiplayer beta gives players the exhilaration, excitement and fun that awaits them when the final game ships later this summer.

“Xbox Live has a tradition of hosting some of the greatest demo and beta events gamers can play,” said Marc Whitten, General Manager of Xbox Live.“We continue this practice of awesome online gameplay with the new beta of Battlefield Bad Company.”

Developed by Sweden-based developer DICE (Digital Illusions Creative Entertainment), Battlefield: Bad Company has not yet been rated by the ESRB or PEGI. For more information about the Battlefield franchise, please visit http://battlefield.ea.com or our press web site at http://info.ea.com.


About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS BIG, POGO and Battlefield Bad Company are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.“PlayStation” and“PLAYSTATION” are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.


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