DICE Founder Launches New Free-To-Play Studio and Game

LONDON, ONTARIO, CANADA - September 22, 2009—Antic Entertainment, Inc today announces the release of its first free-to-play title: Junk: Battles™. Junk: Battles is a free-to-play, fast paced real-time action-strategy game available on all major web browsers. Design and build a craft to battle opponents all around the world on our global server network. Earn new parts, build your stats, win prizes and more! The game can be played at www.junkbattles.com.

Antic Entertainment is led by Founder and CEO, Fredrik Liljegren, a 20-year veteran of the Interactive Entertainment Industry, having previously founded DICE Sweden (Now owned by Electronic Arts). Antic Entertainment was founded in 2008 by Mr. Liljegren with Mark Mikulec and Jeff Evans, both former employees of Digital Extremes. Located in London, Ontario (Canada), Antic Entertainment is dedicated to developing free-to-play titles on all viable platforms, initially focusing on the web browser and Apple iPhone.

"I am thrilled to officially announce not only our new development studio but also our first title Junk: Battles. At Antic Entertainment we have a very talented team composed of seasoned veterans who have worked on several high profile titles for globally recognized game franchises such as Battlefield™, Dark Sector® and BioShock®." said Fredrik Liliegren, CEO of Antic Entertainment Inc. "Antic Entertainment’s focus is to bring that AAA quality to our free-to-play titles giving us tremendous opportunity for growth. This sector of the industry is just now coming into the limelight as the consumer is adapting and seeking more flexible and efficient ways to play games. We're confident that our creative approach and well established development processes will address this market in new and exciting ways."

About Antic Entertainment.

Antic Entertainment Inc., Founded in 2008 by Fredrik Liljegren (CEO), Mark Mikulec (CTO) and Jeff Evans (CCO) with a combined 40+ years of experience in the games industry. Headquartered in London, Ontario, Antic’s goal is to design, develop and publish interactive casual games for the hardcore player. Antic Entertainment was the inaugural winner of the London VenturePrize business plan competition. More information about Antic Entertainment and our products can be found at the corporate website: www.anticentertainment.com

CONTACT:

Antic Entertainment, Inc

Fredrik Liljegren

+1 519 936 2805

fredrik@anticentertainment.com

Antic Entertainment and Junk: Battles are trademarks of Antic Entertainment, Inc. All other names may be trademarks or registered trademarks of their respective owners.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.