DIDMO Signs Seven New Mobile Game Publishers to its Award-Winning Mobile Ad Platform

FINAL - FOR IMMEDIATE RELEASE

STOCKHOLM, Sweden— June 19, 2008— DIDMO, a leading advertisement delivery platform in the mobile market, today announced new distribution partnerships with seven world-class mobile game developers and publishers, adding a broad range of high-quality games to its expanding library. The new partners include Celander US, Kitmaker, OrangePixel, Smoco, and ZGroup Mobile, in addition to two others, all of which will make their mobile games available for free download and purchase via the DIDMO network.

“The fact that well-known publishers and developers are recognizing the value of the DIDMO platform in providing them with multiple revenue streams signals an important milestone in DIDMO’s growth strategy,” said Joseph Oliver, CEO, DIDMO.“We are thrilled with the quality and quantity of games we’re able to provide to our end users, further ensuring an exciting new mobile game download every day.”

DIDMO’s proven platform currently delivers free, full-version games to mobile phones from leading developers worldwide in an ad-supported shell for 24 hours, after which consumers have the option to purchase the content. The‘try before you buy’ model has proven successful for consumers, advertisers, and game publishers, the latter generating revenue from game sales as well as advertising impressions. The DIDMO network is currently accessible via highly trafficked Web and WAP portals around the world, in addition to the highly anticipated DIDMO community site expected to launch this Summer.

The following mobile content developers and publishers have joined the DIDMO network:

Established in 1996 and based in Denmark and the US, Celander US is primarily focused on the distribution and development of unique mobile content with premium graphics and game play, multiplayer platforms and mobile communities. They also provide customized development for branding and big promotional campaigns. www.celanderus.com

Spain-based KITMAKER creates and develops mobile phone games. From action to sports and multiplayer games, KITMAKER’s growing library of games in popular categories can be adapted with advertisers’ brand names. The company also specializes in customized game creation. http://www.kitmaker.com

Since 2004, OrangePixel has been designing and developing fun mobile games for a global and growing mobile gaming audience. Its games are now distributed in over 40 countries, through operator decks and game portals. The company’s aim is to entertain people of all sorts and ages with easy, fun, and intuitive games. www.orangepixel.net

Based in Australia, Smoco is a software development company that specialises in the development of Java Micro Edition and Android applications as well as mobile web solutions. Smoco is best known for their top selling game Bumper’s World and the highly popular Saber ME. www.smoco.com

ZGroup Mobile is a developer and publisher of quality mobile games and applications that support J2ME (Java 2 Micro Edition), Symbian, Mophun and BREW. Its portfolio includes now more than 130 games available for the most popular handsets, plus more than 20 games in development. www.zgroup-mobile.com / www.zg-m.com

About DIDMO

DIDMO is a proven leader in advertising-wrapped content delivery to mobile phones. The company provides a seamless in-application mobile advertising solution that delivers full-screen ads embedded in free content, such as games, to mobile phone users. The DIDMO platform was developed to offer free trials of such content supported by non-obtrusive advertisements, offering a viable way for publishers and distributors to deliver compelling content that drives mobile purchases while generating high impact advertising impressions. Content publishers can easily upload content to consumers, as well as view valuable statistics on downloads, number of plays, purchases, and user ratings for use in content development and marketing research. DIDMO’s ad-supported content delivery platform serves to meet the needs of consumers, content publishers and advertising agencies worldwide with delivery capabilities in Scandinavia, United States of America, United Kingdom, Germany, and Spain. Please visit www.didmo.com for more information.

###

Contact:

TriplePoint

Quinn Wageman

(212) 730-9744

quinn@triplepointpr.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.