Digimania to Launch Muvizu using NaturalMotion’s morpheme

SAN FRANCISCO and OXFORD– 7th June, 2010 - NaturalMotion, the animation technology company behind the euphoria engine, today announced that Digimania, formerly a unit of DA Group, has selected their morpheme animation middleware for use in the Muvizu 3D application, which enables anyone to create animated videos without specialist hardware, software or training.

“Digimania recognised that morpheme would fill an essential part of their pipeline in powering Muvizu.” said Andy Payne, VP Sales, NaturalMotion.“As animation specialists, we take great pride in playing such an important role in opening up the field to a younger audience that have already proved they have a lot to contribute. Much of the work produced so far has been both highly creative and entertaining, created by movie makers as young as 7 years old.”

"NaturalMotion are the perfect partners for a novel project such as ours,” said Vince Ryan, MD Digimania.“We knew that, because we were entering uncharted waters, we'd need helpful support. This came in spades and we thank all at NaturalMotion for their efforts on our behalf."

“morpheme allows users to create, iterate, and quickly deploy character variations which go towards making compelling sequences in Muvizu .” said Barry Sheridan, Lead Artist at Digimania.

“morpheme is intuitive and versatile, which made it the perfect fit for our project requirements where we wanted the movie directors to be able to select animation movements which would seamlessly blend together to produce a believable performance” said Robert MacMillan, Lead Developer, Digimania.

Muvizu has recently entered its beta stage. Further details can be found at www.muvizu.com. A treatment of a poem taught for this year's standard grades (GCSE's) can be found here: http://www.youtube.com/watch?v=pbjpq6FhFQY

NaturalMotion’s morpheme is robust animation middleware designed to give developers and animators unprecedented creative control over the look of their final in-game animation by allowing users to author and preview blends, blend trees and transition graphs in real time. Available for PlayStation ® 3 system, PSN, Xbox 360 ® , XBLA, Wii TM , PC, Apple iPad TM and Apple ® iPhone, morpheme has experienced a rapid adoption rate, being licensed by some of the biggest names in the games industry.

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.