DIGITAL ANIMATION STUDIO PLASTIC WAX ANNOUNCES GLOBAL EXPANSION PLANS

Silverwater, AU– October 7, 2008– Plastic Wax, a leading digital animation studio specializing in videogame production and premium entertainment, today announced global expansion plans that include extensive talent acquisition, investments in new technology and the opening of an office in San Francisco focused on business development.

Over 30 members have been added to the Plastic Wax team over the last few months, including Producers, Animators, Lighting Leads, and Rendering Leads. This new talent brings a wide range of veteran creative and tech experience from the worlds of videogames, feature length films and television commercials.

Further expanding Plastic Wax’s capacity to take on cutting-edge entertainment projects in 2009 is serious investments in technology for its Australian studio. Upgrading every aspect of what is already one of the most comprehensive CG facilities in the world, including a state of the art in house motion capture studio and high quality onsite audio and video production, the studio is equipped to deliver the absolute highest in cinematic quality. Plastic Wax has always specialized in pre-rendered CG animation, but the studio has also improved its expertise in“in-engine” videogame work in its ongoing efforts to work as collaboratively as possible with developers and integrate seamlessly into their production pipelines.

Plastic Wax’s new office in San Francisco is being headed by Kevin Gill, a videogame industry veteran who was one of the original Brand Managers at Rockstar Games and later oversaw many brands and development projects at Eidos. As Managing Director of Global Operations for Plastic Wax, he is directing the company’s expansion. The Bay Area location will act as a convenient point of contact for the vibrant game development, publishing, and entertainment communities in California and around the world.

“We are very proud of our strides forward over the last three years, specifically in videogames. It has been an honor to work on premiere titles like Bioshock, Tomb Raider, The Darkness, and Warhammer 40,000: Dawn of War II,” said Roger Maddams (CEO), Plastic Wax.“At this point we are making strategic moves to make sure the right people and technology are in place so we can continue to offer unmatched CG and motion capture services to those leading the way in entertainment.”

For more information visit www.plasticwax.com.

About Plastic Wax

Located in the heart of Sydney Australia, Plastic Wax is a leading digital design, 3D art, animation and production studio specializing in the creation of premium digital entertainment, 3D art and animation for the global videogames and entertainment industry. From scripting and story-boarding, to character and set design, audio and sound effects for film, television and videogames, high and low poly modeling, motion capture, hand key animation and visual effects, Plastic Wax offers the complete creative solution for your CG requirements. Whether it is the latest videogame, feature length DVD movie or 30 second television commercial, the Plastic Wax teams will be able to meet your digital 3D art, animation and visual effects needs.

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Contact:

Bill Linn

Sandbox Strategies

541-935-1279

bill@sandboxstrat.com


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