Digital Chocolate Selects PlaySpan’s UltimatePay Platform for Virtual Goods Monetization

SAN FRANCISCO, May 17, 2012 – PlaySpan Inc., a Visa company (NYSE: V) and a leader in monetization solutions for digital content, online games, and social networks, today announced that its global monetization engine, UltimatePay, has been chosen by social games leader Digital Chocolate for all of their games distributed outside of social networks.

Known for games like  Zombie LaneArmy AttackMillionaire City, and  MMA Pro Fighter, Digital Chocolate is a market leader in cross-platform social games. Digital Chocolate has more than 100 different award-winning games and works with 200 leading web and mobile channel partners in 80 countries.

Under the agreement, Digital Chocolate will use UltimatePay, PlaySpan’s monetization platform, to bring a complete suite of payment methods to Digital Chocolate’s users.

“Choosing the right payment provider is vital to successfully monetizing social games,” said Jason Loia, COO of Digital Chocolate.  “We thoroughly investigated several payment providers and ultimately decided on PlaySpan because of its superior coverage of payment methods and countries and its easy integration.”

“Digital Chocolate is one of the fastest growing cross-platform social game companies in the world. Adding our cross-platform payments solution can help them further monetize their top games, and drive user engagement in top global markets around the world,” said Karl Mehta, founder of PlaySpan.  

                      

Led by a veteran team with years of experience in payment and monetization, PlaySpan provides publishers with a comprehensive suite of products including global payments processing, subscriptions and microtransactions for selling virtual goods online. All products are part of the PlaySpan Monetization-as-a-Service (MaaS) platform that includes world-class fraud prevention, customer service tools, online reports and analytics.

UltimatePay provides more than 85 global payment methods including mobile, online bank transfer, and the pre-paid Ultimate Game Card. Digital Chocolate joins a growing list of marquee developers and publishers that have partnered with PlaySpan to help monetize their games.

About PlaySpan Inc.

PlaySpan, a wholly-owned subsidiary of Visa Inc. (NYSE: V) provides content providers with a trusted monetization platform for safe, convenient and user-friendly in-app purchases of virtual goods, accepting over 85 payment methods in 180 countries. UltimatePay includes PlaySpan's Ultimate Game Card, the #1 selling multi-game pre-paid card, available in more than 50,000 retail locations across North America.

   


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