Digital Media Power Players&Next Generation Entrepreneurs Tackle the Future of New Media and Growth Opportunities in Uncertain T

For Immediate Release

March 5, 2009, (Toronto)– Growing a digital business during a recession and debating the future of New Media in Canada are among the themes that will be examined by industry leaders at this month’s digital media conference, IN: The Interactive Exchange (IN09), taking place March 17-19 in Toronto.

The multi-stream conference will open with a keynote presentation by Futurist Christian Crews, Principal, andSpace Labs. Crews helps clients create sustainable competitive advantage in highly uncertain environments. Prior to andSpace Labs, Crews was Director of Futures Strategy, Director of Growth Strategies, and Director of Corporate Strategy at Pitney Bowes Inc (NYC).

IN09 will feature two interactive debates on the future of interactive media in Canada with panels that include Richard Stursburg, executive vice-president English services for CBC, journalist and blogger, Ivor Tossell, and entrepreneur Jeremy Wright, CEO, B5 Media. As traditional broadcasters reel from the downturn in advertising revenue, the CRTC is re-visiting regulation of New Media– a sector that continues to grow despite the global recession. Discussion will touch upon new media broadcasting, net neutrality and strategies key to creating globally competitive companies in the digital media space.

IN09’s opening media power panel features Jonathan Lister, managing director and head of Google Canada, Stephan Argent, vice-president, digital media, CTV Inc., Claude Galipeau, senior vice-president, digital media for Rogers, and Jeffrey Elliot co-CEO of BiteTV who will discuss the shifting market and the evolution of interactive digital media business models.

Representing the next generation of media entrepreneurs, IN09 will feature Joel Auge of Burlington-based HitGrab, makers of MouseHunt, who recently won $250,000 in a Facebook-sponsored competition. Several other emerging digital entrepreneurs will have the opportunity to present their product and company on stage at IN09 via the IN the Spotlight program, supported by the Ontario Media Development Corporation and Interactive Ontario.

Visit www.inexchange09.com<http://www.inexchange09.com> for the full speaker list, schedule and conference tickets.

IN09 Press Pass application form– Deadline March 11: http://www.inexchange09.com/media

About IN: The Interactive Exchange

IN: The Interactive Exchange offers a variety of streams including social media, cross platform entertainment, games, and mobile services. During two and a half days in downtown Toronto, the interactive digital media industry is examined through the lens of business models, research and public policy.

About Interactive Ontario

IO is a not-for-profit industry trade organization committed to the growth of the Ontario interactive digital content industry with over 200 member companies.

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For more information:

Danielle Engels

Communications&PR Manager

Interactive Ontario (io)

99 Atlantic Ave., Suite 411

Toronto, ON M6K 3J8

T: 416.516.0077 x224

F: 416.840.0512

email: danielle@interactiveontario.com

web: www.interactiveontario.com

io: Ontario's Voice for Interactive Media


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