DIGITAL RIVER EXTENDS E-COMMERCE RELATIONSHIP WITH CAPCOM ENTERTAINMENT

Digital River (NASDAQ: DRIV) a leading provider of global e-commerce solutions, today announced that the company has signed a two year contract extension with Capcom Entertainment, a leading worldwide developer, publisher and distributor of interactive entertainment. Under the agreement, Digital River will continue to manage Capcom’s online store at http://shop.capcom.com to support the sale and physical delivery of Capcom Entertainment products in North America. In addition, Digital River is providing added e-marketing services and optimised e-commerce and distribution capabilities to assist in the sales of Collector’s Edition products exclusive to the Capcom online store.

“We are pleased to extend our relationship with Capcom, helping them further capitalise on the growing direct-to-consumer potential in the games market,” said Jeff Hemenway, Digital River’s group vice president of games.“We look forward to providing them even more advanced e-commerce and e-marketing services and creating a new avenue for them to deliver their exclusive line of limited edition products to their loyal customer base.”

Capcom is using the new Digital River Limited Edition e-commerce solution to market its Collector’s Edition products through its e-commerce store. With the solution, Capcom can run a specialty store fully optimised to promote specific price points, offer extra controls over available inventory and integrate the latest social media marketing tools. To increase its market reach and site traffic, Capcom also is using Digital River’s managed e-marketing programmes, which include search engine optimisation.

“Working with Digital River, we’ve been able to strengthen our online presence, grow revenue and develop more direct-to-consumer relationships,” said Seon King, senior director of Capcom’s Media and Consumer Products group.“Now we are extending our partnership to round out our e-commerce strategy and significantly increase the scale of our e-commerce revenues. A key part of this will be to generate excitement and maximise sales of our collector’s products through an enhanced shopping experience and effective internet marketing programmes.”

About Capcom

Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil ® , Street Fighter ® , Mega Man ® and Devil May Cry ® . Capcom maintains operations in the U.S., U.K., Germany, Tokyo and Hong Kong and Korea, with corporate headquarters located in Osaka, Japan. More information about Capcom can be found on the company website, www.capcom.com.

Capcom, Devil May Cry, Mega Man and Resident Evil are either registered trademarks or trademarks of Capcom Co., Ltd. Street Fighter is a registered trademark of Capcom U.S.A., Inc.

About Digital River

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website at www.digitalriver.com or call +1 952-253-1234.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.