DigitalLife Rocks New York City With Guitar Hero(TM) III: Legends Of Rock

FOR IMMEDIATE RELEASE

New York, September 17, 2007— DigitalLife, New York’s leading consumer electronics and digital technology event, today announced that this year’s expo will kick off with Guitar Hero III: Legends of Rock. One of the most popular videogames series ever, Activision (NASDAQ: ATVI) is celebrating the upcoming launch of Guitar Hero III: Legends of Rock, by unveiling this latest iteration of the game at the DigitalLife Expo, September 27th -30th, at the Jacob Javits Center in New York City.

At the show, which is open to the public, attendees will have their first chance to experience the life of a rock legend. Guitar Hero III: Legends of Rock drops players into the spotlight of the largest and most legendary rock concert ever. The star-studded soundtrack includes master tracks by legendary artists such as Guns N' Roses, The Rolling Stones, Metallica, Beastie Boys, and Pearl Jam, with added rock anthems as made famous by Kiss, Alice Cooper and Heart. Published by Activision, Guitar Hero III: Legends of Rock will be released on October 28th, 2007.“We are thrilled to host the launch of the latest release of this unique and hugely successful franchise”, said Monica Vila, vice president, Ziff Davis Media.“DigitalLife attendees will have the first opportunity nationwide to check out Guitar Hero III: Legends of Rock and even preorder the game while they are at the show.”

Guitar Hero III: Legends of Rock joins Gibson, Microsoft, Dell, HP, Toshiba, Nokia, Best Buy, eBay, Alienware and dozens of other top consumer electronics and gaming brands at this year’s blockbuster event.

Guitar Hero III: Legends of Rock, published by RedOctane® and developed by Neversoft, is rated T for Teen by the ESRB and will be available October 28th, 2007.

About DigitalLife

DigitalLife– the home entertainment and tech event of the year - invites modern consumers of every interest and age to experience the latest in life technology products by exploring hundreds of interactive and hands-on exhibits geared to teach, entertain and inspire. For exhibitor information please contact Monica Vila at 212-503-3954. To register as a member of the media please visit http://www.digitallife.com/newyork/press_registration.html or email Annie Scully at annie_scully@ziffdavis.com. For more information about DigitalLife visit www.digitallife.com.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as“will,”“will be,”“remains,”“to be,”“plans,”“believes”,“may”,“expects,”“intends,” and similar expressions. These risks and uncertainties include, but are not limited to, sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options and foreign exchange rate changes. Other factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision’s historical stock option granting practices, the board and Activision; the outcome of the SEC’s formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision’s stock option granting practices, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies, other litigation (unrelated to stock option granting practices),. , and the risks identified in Activision’s most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

###

Contacts:

Dana Whitney

ONE PR Studio

dana@oneprstudio.com

510-893-2207

Monica Vila

Ziff Davis Media, Inc.

monica_vila@ziffdavis.com

212-503-3954


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.