Dimensional Imaging Software Gives Players the Star Treatment for EA SPORTS FIFA

Vancouver, Canada, 2 nd of May - Dimensional Imaging (DI) today announces the delivery of the latest version of its DI3D™ software to Electronic Arts (NASDAQ:EA). EA has been using DI3D™ software to capture highly accurate 3D facial likenesses of athletes and performers for inclusion in its videogames since 2009. Initially, the additional time required to capture and turn the super high resolution data generated by DI3D™ into video game models meant that only a handful of the most recognizable players were able to receive the DI3D™ “star treatment” in games such as EA SPORTS™ FIFA 10. Close collaboration between DI and EA Capture in Vancouver has resulted in significant workflow improvements, giving  more players the ‘star treatment’ in  EA SPORTS FIFA games.

Mike Harrison, Director, EA Capture at Electronic Arts said, “EA always strives to raise the quality bar as high as possible in every release of its video games. We recognized a few years ago that raising the quality of facial appearance was an increasing priority for our game teams. Working closely with Dimensional Imaging has allowed us to develop a highly accurate 3D facial capture pipeline that is now so efficient that we can apply it to more characters than we ever thought possible.”

Colin Urquhart, CEO of Dimensional Imaging said, “The relentless increase in the quality of computer graphics makes it ever more necessary to capture real life human likenesses in order to create believable virtual characters, but this process has traditionally been very time consuming for video game development. EA was one of the first developers to recognize the need for improved capture workflows, and working with them since EA SPORTS FIFA 10 has been instrumental in helping Dimensional Imaging to develop a product suite that is now suitable for even the most demanding development pipelines in the business.”

About Electronic Arts

Electronic Arts (NASDAQ:EA) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™, and Mass Effect™. More information about EA is available at http://info.ea.com.

The Sims and Need for Speed are trademarks of Electronic Arts Inc.  Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. Battlefield is a trademark of EA Digital Illusion CE AB.  John Madden, NFL and FIFA are trademarks of their respective owners and used with permission.

About Dimensional Imaging

Founded in 2002 and based in Glasgow, Scotland, Dimensional Imaging Ltd is a private company specialising in three dimensional surface image capture and analysis of the human face and body. The company supplies a range of systems and software that use its world leading Di3D™ passive stereo photogrammetry technology to either instantly capture ultra-high resolution 3D surface images using standard digital stills cameras, or to capture advanced “4D” sequences using digital video cameras. Dimensional Imaging supplied systems are in use world-wide for a range of advanced research applications including facial surgery, orthodontics, psychology and facial recognition, as well as with some of the world’s leading entertainment companies, such as Electronic Arts and Valve Corporation.

For DI press enquiries, please contact Dene Landucci on tel: +44 7967 177 779 or via e-mail: d.landucci@btinternet.com. For other DI enquiries, please contact Colin Urquhart, on tel: +44 141 585 6481, or via email: colin@di3d.com. For more information about DI, visit www.di3d.com.

DI3D is a trademark of Dimensional Imaging Ltd.  

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