DISNEY-ABC, ACTIVISION PUBLISHING AND AMD CHIEF EXECUTIVES TO DELIVER INDUSTRY INSIDER ADDRESSES AT THE 2009 INTERNATIONAL CES

FOR RELEASE

Arlington, Va, October 21, 2008 - The Consumer Electronics Association (CEA)® today announced that Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group; Mike Griffith, president and CEO, Activision Publishing and Dirk Meyer, president and CEO of AMD will deliver addresses at the 2009 International CES® as part of the Industry Insider Series. Produced by CEA, the 2009 International CES, the world’s largest tradeshow for consumer technology, will return to Las Vegas, January 8-11, 2009.

“We are thrilled to welcome this dynamic lineup of Industry Insider speakers to the 2009 International CES stage, each representing key markets in the consumer technology industry,” said Gary Shapiro, president and CEO, CEA.“Anne Sweeney has been instrumental in merging the worlds of technology and content to allow greater access for consumers, and Dirk Meyer and Mike Griffith are true pioneers shaping the future of the respective IT and gaming markets. CES attendees will gain incredible insight from these industry leaders regarding the next generation of technology innovations.”

Dirk Meyer, president and CEO, AMD, will kick off the 2009 Industry Insider Series with an address at 11 a.m., Thursday, January 8. Anne Sweeney, co-chair Disney Media Networks and president, Disney-ABC Television Group, will deliver Thursday afternoon’s Industry Insider address at 2:30 p.m. Mike Griffith, president and CEO, Activision Publishing, will round out the series with an address at 11 a.m., Friday, January 9, 2009. All Industry Insider addresses will take place at the Las Vegas Hilton theater.

In 2004, Anne Sweeney was appointed co-chair, Disney Media Networks and president, Disney-ABC Television Group, where she is responsible for The Walt Disney Company's entertainment and news television properties globally. Ms. Sweeney oversees the ABC Television Network, which provides entertainment, news and kids programming to viewers via 228 affiliated stations across the U.S. in addition to other technological platforms. ABC series, many of which are produced by ABC Studios, are distributed to more than 200 territories across the globe by Disney-ABC Worldwide Television. She also oversees Disney Channel Worldwide, which has created such global franchises as“High School Musical,”“Hannah Montana” and“Camp Rock” starring the Jonas Bros. Since assuming her current role, Ms. Sweeney has repeatedly been named the "Most Powerful Woman in Entertainment" by The Hollywood Reporter, one of the "50 Most Powerful Women i n Business" by Fortune and one of "The World's 100 Most Powerful Women" by Forbes.

Mike Griffith has served as president and CEO of Activision Publishing Inc., since June 2005. A leading worldwide developer, publisher and distributor of interactive entertainment and leisure products, Activision Publishing’s portfolio contains some of the biggest franchises in interactive entertainment, including Call of Duty® and Guitar Hero®. During his tenure, Activision’s net revenues have more than doubled and the company achieved some of the highest operating margins in the industry. Prior to joining Activision, Mr. Griffith had a 23 year career The Procter&Gamble Company, a manufacturer of consumer goods products, serving most recently as president of The Procter&Gamble Company's Global Beverage Division.

Dirk Meyer is president and CEO of AMD and also serves on the company’s Board of Directors. Prior to being named CEO in 2008, Meyer served as president and COO of AMD. From 2001 to 2006, Meyer led the company’s microprocessor business, overseeing related R&D, manufacturing, operations and marketing. His leadership during these five years resulted in a doubling of revenue for the microprocessor business and a substantial expansion of AMD’s global profile. Meyer joined AMD in 1995 and led engineering for the AMD Athlon™ microprocessor. As one of the world’s leading microprocessor design innovators, Meyer was presented with the prestigious Association for Computing Machinery (ACM) Maurice Wilkes Award at the 2003 International Symposium on Computer Architecture (ISCA).

The 2009 International CES will feature more than 2,700 exhibitors introducing the latest consumer technology products throughout 30 product categories including digital entertainment, high performance audio, digital imaging, electronic gaming and more. For more information and to register to attend the 2009 International CES visit www.CESweb.org, the interactive source for CES information.

Note to Journalists:

General press and analyst registration, as well as detailed press conference information, is available at www.CESweb.org. Journalists are encouraged to arrive in Las Vegas by Tuesday, January 6, to take advantage of all the CES press events, including CES Unveiled from 4-7 p.m. on January 6.

Contact:

Tara Dunion

tel: 703-907-7419

e-mail: tdunion@CE.org

www.CE.org

or Sarah Szabo

tel: 703-907-4368

e-mail: sszabo@CE.org

www.CESweb.org

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $173 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the InternationalCES– Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.

Follow the 2009 International CES on Twitter at twitter.com/2009CES and visit the International CES Page on Facebook.

UPCOMING EVENTS

• CEA Industry Forum

October 19-22, 2008, Las Vegas, NV

• Digital Hollywood

October 27-30, 2008, Hollywood, CA

• EHX Fall 2008

November 4-7, 2008, Long Beach, CA

• CES New York Press Preview featuring CES Unveiled @ NY

November 11, 2008, New York, NY

• Future of Television East

November 18-19, 2008, New York, NY

• CES Unveiled: The Official Press Event of the International CES

January 6, 2009, Las Vegas, NV

• 2009 International CES

January 8-11, 2009, Las Vegas, NV

• Digital Music Forum East

February 24-25, 2009, New York, NY

• Greener Gadgets Conference

February 27, 2009, New York, NY

• EHX Spring 2009

March 10-14, 2009, Orlando, FL

• Digital Patriots Dinner

April 22, 2009, Washington, DC

• CEA Washington Forum

April 22-23, 2009, Washington, DC

• LA Games Conference

May 20-21, 2009, Hollywood, CA

• Digital Downtown

June 10-12, 2009, New York, NY

• 13th Annual CEO Summit

June 17-20, 2009, Dana Point, CA

• 2009 SINOCES

July 9-12, 2009, Qindao, China

• 2009 CEA Industry Forum

October 18-21, 2009, Phoenix, AZ

• CES New York Press Preview featuring CES Unveiled @ NY

November 10, 2009, New York, NY


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