DISNEY INTERACTIVE STUDIOS ANNOUNCES CLUB PENGUIN: ELITE PENGUIN FORCE: HERBERT'S REVENGE

BURBANK, Calif. - (February 18, 2010) - Agents of the exclusive Elite Penguin Force are being called back into action. Disney Interactive Studios officially announced today the development of Club Penguin: Elite Penguin Force: Herbert's Revenge, the sequel to the 2008 top Nintendo DS TM title, Club Penguin: Elite Penguin Force. This follows the initial unveiling earlier this week by Lane Merrifield, co-founder of Club Penguin and executive vice president of Disney Online Studios, and Steve Wadsworth, president of Disney Interactive Media Group, during their respective keynote addresses at the Engage! Expo at Toy Fair and the D.I.C.E. Summit.

The original DS game, which was released holiday 2008, offered an innovative new way to extend the adventure and storyline of Club Penguin onto a portable platform. For the first time, fans were able to experience the fun and imagination of their favorite virtual world while on the go. The game sold more than 1.5 million units worldwide and spawned a popular downloadable mission, "The Puffle Pranksters," which has been downloaded by kids around the globe at an incredible rate since it launched this past holiday season.

"We were very pleased with the incredible response to the first DS title, and the kids have given us tremendous feedback, making it clear they want to experience even more Club Penguin adventures on DS," said Merrifield. "Developing a sequel was a great way to meet that need while exploring more ways for fans to experience the Club Penguin virtual world offline."

Club Penguin: Elite Penguin Force: Herbert's Revenge follows the misadventures of Herbert - a vegetarian polar bear who can't swim and dislikes the cold. Returning characters include Gary the Gadget Guy, Dot and Rookie. Club Penguin: Elite Penguin Force: Herbert's Revenge will introduce new mini-games and feature mission-based gameplay that's been embraced by kids around the world, both online at ClubPenguin.com and on DS.

"Featuring new mysteries, missions and mini-games, Club Penguin: Elite Penguin Force: Herbert's Revenge will continue to entertain and delight kids around the world," said Craig Relyea, senior vice president of global marketing, Disney Interactive Studios. "Fans of the original DS game can expect to navigate through popular, familiar elements from the virtual world, plus numerous new adventures and gadgets unique to DS."

As with the original DS game, Club Penguin: Elite Penguin Force: Herbert's Revenge allows players to earn coins that can be seamlessly uploaded to their online Club Penguin accounts or used to make purchases in-game. Fans will also be able to unlock special locations in the virtual world at ClubPenguin.com.

Club Penguin is one of the largest and fastest growing virtual worlds for kids. It's a snow-covered, online playground where children interact, play games and let their imaginations soar. From new games to theme parties and special events, there is always something exciting happening in the world. Club Penguin is enjoyed by kids and families in more than 190 countries around the world and is available to play in English, Portuguese, French and Spanish.

Club Penguin: Elite Penguin Force: Herbert's Revenge is being developed by 1st Playable Productions and will be available by this summer.

About Disney Interactive Studios

Disney Interactive Studios, part of Disney Interactive Media Group, is the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS). Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games, mobile games and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, California, and has internal development studios around the world. For more information, log on to http://www.disneyinteractivestudios.com.

About Club Penguin

Club Penguin ( www.clubpenguin.com), a product of Disney Online, provides one of the largest and fastest-growing virtual worlds for children. Club Penguin works to maintain a fun and safe online entertainment experience by using filtering technology and live moderators. The virtual world of Club Penguin, contains no third-party advertising and is free to use and enjoy, however a subscription membership provides access to additional features that enhance the play experience. Club Penguin is headquartered in Kelowna, British Columbia, Canada, and can be played in English, Portuguese, French and Spanish.

About Disney Online

Disney Online ( www.Disney.com or text MOBILE to DISNEY), a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web. Launched in 1996, Disney.com is the online and mobile web gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, music, shopping and live events.

In addition, Disney Online develops and publishes a range of online products and services including Pirates of the Caribbean Online, Disney's Toontown Online, Disney Fairies Pixie Hollow and Disney Club Penguin.

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MEDIA CONTACT:

Disney Interactive Studios

Sunny Ing

(818) 553-4027

sunny.ing@disney.com

Access Communications

Kathryn Green

(415) 844-6219

kgreen@accesspr.com

© Disney. Release dates, platform availability, and/or visuals shown are of product currently in development and may be subject to change.


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