DISNEY INTERACTIVE STUDIOS ANNOUNCES DISNEY FAIRIES: TINKER BELL AND THE GREAT FAIRY RESCUE FOR NINTENDO DSTM, FEATURING ENHANCE

BURBANK, Calif. - (June 11, 2010) - Disney Interactive Studios today announced that Disney Fairies: Tinker Bell and the Great Fairy Rescue is in development for Nintendo DS TM . The game will further immerse players into the Disney Fairies franchise with new online connectivity features linked to the Disney Fairies Pixie Hollow ( www.PixieHollow.com) virtual world from Disney Online.

"Tinker Bell and the Great Fairy Rescue takes players outside of Pixie Hollow for the first time in this exciting franchise," said Craig Relyea, senior vice president of global marketing, Disney Interactive Studios. "Fans will be able to experience the excitement of Summer on the Mainland and team up with fairy friends in this all new action-adventure."

Disney Fairies: Tinker Bell and the Great Fairy Rescue, expands on the forthcoming movie in which Tinker Bell meets Lizzy, a little girl with a steadfast belief in the magic of fairies. Determined to mend the girl's relationship with her distant father, Tink stays with her new human friend - risking her own safety and the future of fairykind.

In the game, players fly into Fairy camp to help bring summer to the English Countryside. It's up to the player to team up with their fairy friends and complete 6 action-levels throughout the English Countryside to find and grow the rare Rainbow Lily in time for the End-of-Summer celebration. Using different fairy skills and talents, fans will partake in a variety of quests, solve puzzles, participate in arts and crafts and complete over 25 mini-games, including baking and cookie decorating.

Disney Fairies: Tinker Bell and the Great Fairy Rescue offers exciting new interconnectivity with the Pixie Hollow virtual world. Players can either create and customize a fairy avatar in the DS game with over 260 items and send it to the virtual world, or they can create a fairy avatar in the virtual world and send it to the English Countryside in their DS game. They will also be able to upload items and even send postcards from Fairy camp to friends on PixieHollow.com.

Also included in Disney Fairies: Tinker Bell and the Great Fairy Rescue is DGamer, the online community exclusive to Disney gamers on Nintendo DS, allowing players to connect with others and unlock additional items in their DS game.

Disney Fairies: Tinker Bell and the Great Fairy Rescue will be available this September for Nintendo DS.

About Disney Interactive Studios

Disney Interactive Studios, part of Disney Interactive Media Group, is the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS). Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games, mobile games and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, California, and has internal development studios around the world. For more information, log on to http://www.disneyinteractivestudios.com.

About Disney Online

Disney Online ( www.Disney.com or text MOBILE to DISNEY), a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web. Launched in 1996, Disney.com is the online and mobile web gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, music, shopping and live events.

In addition, Disney Online develops and publishes a range of online products and services including Pirates of the Caribbean Online, Disney's Toontown Online, Disney Fairies Pixie Hollow and Disney Club Penguin.

Disney Interactive Media Group (DIMG) is a unit of The Walt Disney Company (NYSE: DIS).

About Disney Fairies

Disney Fairies is rooted in Disney's rich heritage of children's storytelling. The franchise builds upon the enormous popularity of Tinker Bell and introduces girls to her secret, magical world and a new circle of enchanting Fairy friends - Fawn, Iridessa, Rosetta and Silvermist - each with an incredibly diverse talent, personality and look. Launched just a few years ago, the $1.3 billion franchise boasts a thriving publishing and lifestyle merchandising program. To date, hundreds of Disney Fairies books have published worldwide in 57 countries and 31 languages, selling millions of copies; Disney Fairies magazines are available in 40 countries and an array of products from apparel and toys to electronics, home décor and stationery has extended storylines into many girls' homes across the globe. DisneyFairies.com is now available in more than 20 territories across North America, Latin America, EMEA and Asia Pacific. Fans have created more than 25 million personalized Fairy avatars to date that can take flight in the virtual world of Pixie Hollow. Disney theme parks have also launched a Pixie Hollow attraction where fans can meet the Disney Fairies. Following the success of Walt Disney Pictures Tinker Bell on Disney Blu-ray and hi-def DVD, Disney released Tinker Bell and the Lost Treasure as the second title in the series in October 2009. The Disney Fairies are highlighted in the production of Disney On Ice presents Worlds of Fantasy, and additionally, Tinker Bell is in four other Disney On Ice shows touring the world.

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MEDIA CONTACTS:

Maral Kaloustian

Disney Interactive Studios

(818) 553-6073

Maral.kaloustian@disney.com

Dianne Baker

Disney Interactive Studios

(818) 553-3919

dianne.i.baker@disney.com


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