Disney Interactive Studios announces spring campaign for Disney on the Go

4th March 2008, LONDON. Disney Interactive Studios today announced that selected titles within its range of handheld products entitled‘Disney on the Go’ will move to a special promotion this April in the UK.

This is a welcome return of a popular promotion after the successful launch of Disney on the Go and a similar retail promotion in summer 2007.

Disney on the Go encompasses top quality handheld games from Disney Interactive Studios including Hannah Montana, The Suite Life of Zack and Cody, Pirates of the Caribbean and Spectrobes.

Consumers can enjoy choosing from a product line-up which is continuously growing in breadth and includes something for all the family.

During the campaign, consumers who purchase a Disney on the Go game will be able to choose another game from the range for free.

This Disney on the Go promotion will commence on 4th April and end on the 11th May in UK stores.

There will be a wide range of retail, marketing and trade marketing activities to support Disney on the Go. Point of sale will be available in the form of counter top displays, FSDU’s, posters and wobblers. Trade marketing/marketing will include tagged national press, a 3 week TV campaign and a PR campaign targeting key national and regional press.

Matthew Castle, UK and Ireland Sales Director commented“Disney Interactive Studios have a fantastic catalogue of handheld titles; Disney on the Go’s buy one get one free offer provides amazing value to consumers who as well as choosing from an outstanding line up of games will now get double the Disney magic too”

The full line up of Nintendo DS™ titles for Disney on the Go:

Herbie: Rescue Rally

Disney’s Little Mermaid

Meet the Robinsons

Disney’s Kim Possible: Global Gemini

The Chronicles of Narnia: The Lion, the Witch and the Wardrobe

Meteos: Disney Magic

Disney’s Pirates of the Caribbean: At Worlds End

The Suite Life of Zack&Cody: Circle of Spies

Disney’s Enchanted

Power Rangers: Super Legends

Hannah Montana

Spectrobes

About Disney Interactive Studios

Disney Interactive Studios is the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS). Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, California and has five internal game development studios around the world including Avalanche Software, Fall Line Studio, Propaganda Games, Black Rock Studio and Junction Point Studios.

PR Contact

Faye O’Donohue-Hill

PR Manager, UK&Ireland

Faye.odonohue-hill@disney.com

T: 0208 222 1476


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