DJ HERO™ SUPERSTAR DJs OFFER EXCLUSIVE ORIGINAL MIXES

Friday 29th May/... DJ Hero™ will drop the needle on one of the most anticipated new video games of 2009 with a completely fresh experience and legendary artists including Black Eyed Peas, 50 Cent, Justice, Marvin Gaye, Beck, Beastie Boys and N.E.R.D. DJ Hero features more than 100 individual songs that have been transformed into more than 80 exclusive, original mixes by superstar DJs including DJ Shadow, DJ Z-Trip and DJ AM. With an innovative, new turntable controller and the hottest music collection of original music, DJ Hero is a unique new social music gaming experience that will excite the millions of dance club music fans who can now play along to hit songs from a range of genres including hip-hop, R&B, pop, rock and electronica allowing them to rule the party with original mixes.

Joining the internationally acclaimed DJ, producer and recording artist DJ Shadow, who has been consulting and contributed several mixes for DJ Hero , and making their video game debuts, DJ Z-Trip, a founder of the mashup movement who’s known worldwide for his sold out shows and eclectic style, and DJ AM, one of the world’s premier and most in-demand DJs today, appear as in-game characters and have each created multiple exclusive mixes for DJ Hero .

In DJ Hero , faces in the crowd are transformed into the life of the party as the game’s turntable controller– created exclusively for DJ Hero and featuring familiar DJ tools including a fully-rotating turntable, sample buttons, effects dial and cross fader– immerses fans into the authenticity of DJ culture and a sea of music. By utilizing and mastering various DJ techniques including scratching, blending, cross fading and sampling, while leaving room for creative expression with a variety of effects and player chosen samples and scratches, gamers will rule the party performing music as only a DJ can. Social expression is heightened with euphoric multiplayer gameplay where two DJs can battle competitively or have a player join in to emcee over any track in the game with a mic. Additionally, gamers can rock together as DJ Hero features DJ-guitar exclusive mixes played with a turntable controller and Guitar Hero® guitar controller.

DJ Hero is being developed by FreeStyleGames for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems and the Wii™ system from Nintendo. The game is not yet rated by PEGI or the BBFC. For more information about DJ Hero , please visit djhero.com.

For more information on DJ Shadow, DJ Z-Trip and DJ AM, please visit djshadow.com, djztrip.com and djam.com, respectively.

For all UK media inquiries, please contact:

Specialist Games Media

Johanna Hakala

Activision Publishing, Inc.

020 3060 1080

johanna.hakala@activision.com

Mainstream Media

Stu Taylor

Barrington Harvey

01462 456780

stuart.taylor@bhpr.co.uk

Anna Larke

Barrington Harvey

01462 456780

anna.larke@bhpr.co.uk

Kayleigh Watson

Barrington Harvey

01462 456780

kayleigh.watson@bhpr.co.uk

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia. More information about Activision and its products can be found on the company’s website, www.activision.com.

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© 2009 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks and DJ Hero is a trademark of Activision Publishing, Inc.

“PlayStation”,“PLAYSTATION” and“PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Used with Permission. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and the Wii logo are trademarks of Nintendo.


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