DNA DYNAMICS ANNOUNCES RELEASE OF THE NAKED GUN: I.C.U.P.® FOR IOS® DEVICES – IN GLORIOUS 2D!

LEAMINGTON SPA, U.K. – May 31st, 2012 DNA Dynamics, Inc. (OTC Pink: DNAD), a global developer and publisher of mobile videogames is delighted to announce that, through its wholly-owned subsidiary DNA Interactive Ltd , and in collaboration with appbackr inc. and Bad Neighbors, Inc., THE NAKED GUN: I.C.U.P.® is at long last now available for download on iOS® devices. 

Named as one of the most anticipated mobile games of 2012 by Pocket Gamer, THE NAKED GUN: I.C.U.P. was designed by DNA and Bad Neighbors as an uproarious adventure game that introduces a fresh twist to the venerable Paramount Studios film franchise.  Spoofing modern crime dramas and popular video gaming culture, THE NAKED GUN: I.C.U.P. features classic 2D adventure gaming styling updated for today’s modern audience.  Gameplay features include finger-numbing mini-games, collectible objects, upgradeable environments, completely arbitrary unlockable outfits and surprise cameos by some of the gaming world’s most notoriously obnoxious characters. 

Bob LoCash, the original film series writer/producer who penned the game’s all new storyline, stated, "Bringing this new chapter to life with the amazing and talented crew at DNA (I was held hostage for three days with a sack over my head until I agreed to the preceding statement) was a total pleasure. This game is something special - a funny and engaging piece of entertainment that will hopefully win the hearts of Naked Gun fans, gaming fans, and comedy fans alike.  If not, there's always dinner theatre.” 

Channelling the hard-nosed, but dumb-witted character brought to life by Leslie Nielson, THE NAKED GUN: I.C.U.P tasks mobile gamers to follow his equally inept son, Frank Drebin, Jr. along with his brand-new crime-fighting team to dispense justice on evil-doers which, let’s face it, should be easier than finding morbidly obese people at a Renaissance Fair!

THE NAKED GUN: I.C.U.P. is available for $4.99 – or about the same price as a gallon of milk for your needy family - from the App Store ® for iPad and iPhone.  

About Bad Neighbors, Inc.

Formed in cooperation and partnership with Bob LoCash Prods., Bad Neighbors Inc. is a multimedia company dedicated to returning the lost arts of narrative and twisted humor into video games, feature films, and television.  THE NAKED GUN: I.C.U.P. ® is their first title.

About appbackr inc.

appbackr inc. ( www.appbackr.com) is the first wholesale marketplace for apps.  appbackr’s approach revolutionizes the mobile industry by solving funding and distribution for developers and app stores.  As part of its initiative with movies studios such as Paramount, appbackr enables app developers to bring licensed movie titles to market as apps with crowdfunding.  Winner of the PayPal X Developer Challenge, the Company was recently selected as an AlwaysOn OnMobile Top 100 Company for 2012.  Follow @appbackr on Twittter.  The company is based in Palo Alto, California.

About DNA Interactive Ltd

Established in 2010, DNA Interactive, a wholly-owned subsidiary of DNA Dynamics, is a publisher of games and apps for mobile and tablet devices including iPhone ®, iPad ® and Android phones and tablets.   At the present time, DNA Interactive’s IP portfolio is comprised of proprietary game titles which include Quest of Legends, Jigsawium, Legacy: Mystery Mansion, Chess Crusade and Sudokium.   Its licensed titles include The Naked Gun and Warheads: Medieval Tales.  For more information, please visit www.dna-interactive.com .

About DNA Dynamics, Inc.

Headquartered in Leamington Spa in the United Kingdom, DNA Dynamics is a worldwide developer and publisher of graphically rich, highly experiential interactive entertainment currently delivered on iOS®, Android™, Nintendo DS™ and Sony PSP® platforms.   Through its operating subsidiaries, DNA Studios and DNA Interactive, the Company has created, acquired or licensed a portfolio of highly recognizable or emerging brands that broadly appeal to its consumer demographics, ranging from children to adults and casual gamers to serious enthusiasts.   For more information, please go to www.dnadynamics.net .   You can also follow the Company on Facebook and Twitter .

Forward-Looking Statements

This press release may contain forward-looking statements, including information about management's view of DNA Dynamics, Inc.’s future expectations, plans and prospects. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of DNA Dynamics, its subsidiaries and concepts to be materially different than those expressed or implied in such statements. Unknown or unpredictable factors also could have material adverse effects on DNA Dynamics’ future results. The forward-looking statements included in this press release are made only as of the date hereof. DNA Dynamics cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, DNA Dynamics undertakes no obligation to update these statements after the date of this release, except as required by law, and also takes no obligation to update or correct information prepared by third parties that are not paid for by DNA Dynamics.  


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