Domino’s Pizza, the pizza delivery expert, has teamed up with PlayStation to appear in the new MotorStorm: RC game with a Domino’s branded car.
MotorStorm: RC, which was launched last week, is the latest version of the classic arcade game. A Domino’s car is among the range of radio controlled vehicles which players can race across dusty deserts, dense jungles, icy terrains and post-apocalyptic cities. Domino’s car can be downloaded and raced on both the brand new PlayStation Vita format and PlayStation3, as well as being available free on the PlayStation Network store.
This new campaign, handled by Arena Media, for Domino’s builds on the company’s in-game activity, which most recently saw a Reggae Reggae Pizza Shack in Football Superstars for a new pizza launch. With its car in Motorstorm:RC, Domino’s is seeking to capitalise on the social aspect of gaming while introducing branded objects that add value to players in game.
Nick Dutch, multimedia manager at Domino’s Pizza, said: “We’ve had great success with our in-game activity to date and we are keen to continue reaching our core target audience in innovative ways. We loved the idea of giving PlayStation3 fans a free car to race in Motorstorm: RC and the launch of the much anticipated PlayStation Vita was an ideal to platform to make this happen. Our car is a smart-looking, mini mean machine and we’re looking forward to seeing how it fares on the MotorStorm:RC track.”
For more details on Domino’s, visit www.dominos.co.uk
Notes to Editors:
Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK, the Republic of Ireland and Germany. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991. In April 2011, the Group acquired a majority stake in the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in Germany.
As at 25 December 2011, there were 726 stores in the UK, Republic of Ireland and Germany. Of these, 575 stores are in England, 48 are in Scotland, 28 are in Wales, 19 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 48 are in the Republic of Ireland and six are in Germany.
Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,350 Domino’s Pizza stores in 70 international markets. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.
Customers in the UK can order online at www.dominos.co.uk, customers in the Republic of Ireland can order online at www.dominos.ie and customers in Germany can order online at www.dominos.de. In addition, mobile customers can order by downloading Domino’s free iPhone, iPad, Android and Windows Phone 7 apps.