Dora&Diego Day At London Zoo

FOR IMMEDIATE RELEASE

London (-- March 2008)– 2K Games Ltd., the publisher of 2K Play entertainment products in Europe, today announces a UK launch event for the popular Nickelodeon kid’s titles, now available in videogame form for the first time with Go Diego Go: Safari Rescue and Dora The Explorer: Dora Saves the Mermaids.

Play the games and see the animals! Public attending the UK launch event on 22nd March will be treated to a day packed with activities at the London Zoo. In addition to seeing and playing the games, attendees will have complimentary access to the Zoo.

Face painters, magicians, balloon modellers! Little ones will be entertained throughout the day by face painters, magicians and balloon modellers. There will also be a special visit from some of the Zoo animals!

Play with official Dora&Diego merchandise! 2K has teamed up with official Dora&Diego licensees to create the perfect day of activities for Dora&Diego fans. Main partner Mookie is providing an array of rides to get to grips to on the day!

Raffle for some great prizes! Everyone attending may enter a raffle for Dora&Diego goodies including toys, copies of the game and consoles. No purchase necessary.

Date: 22nd March 2008

Time: 10am- 4pm

Address: London Zoo, Regents Park, NW1 4RY. Entry through Prince Albert Gate.

Entry: Free to everyone

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc., is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® and Xbox® video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play, and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information, please visit our website at www.take2games.com.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in almost 96 million households and has been the number-one-rated basic cable network for more than 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

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Contact:

Johanna Hakala

Indigo Pearl PR

020 8964 4545

Johanna@indigopearl.com


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