DOUBLE FUSION ADDS TOP-TIER PLAYSTATION®3 GAME PUBLISHERS TO ITS GROWING NETWORK OF GAMES FOR EVERYONE

SAN FRANCISCO– December 1, 2008– Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway.

The announcement comes during a record-breaking sales year for the videogames business, which propelled Double Fusion’s high double-digit revenue growth. The company continues to pave the way for advertisers looking to reach young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programmes available nowhere else.

“One only has to look at the recent videogame sales figures to realise that games are the one form of entertainment consumers don’t want to live without,” states Jonathan Epstein, president and CEO, Double Fusion.“We are pleased to partner with and provide incremental revenue opportunities to game publishers by offering advertisers a variety of hand-selected cross-genre games we know will be a hit with gamers and the marketers looking to reach them.”

The partnerships underscore Double Fusion’s commitment to offer advertisers and agency partners the broadest possible range of advertising opportunities across all demographics. Double Fusion’s full-service solution, including sales, marketing, integration consulting, and enabling technology provides game publishers increased opportunities for revenue while strengthening their core business of game titles appealing to 18-34 year old male consumers.

Developers and publishers interested in learning more about increasing per-title revenues through integrated and dynamic ad placement opportunities on PLAYSTATION®3 should contact business@doublefusion.com.

About Double Fusion

Double Fusion reaches more consumers across the broadest range of demographics than any other game advertising network. Utilising their award-winning fusion.sdk™ and fusion.runtime™ dynamic in-game ad serving technologies originally developed for AAA hard core graphic intense 32-bit video games, the company has successfully expanded the idea that any game type, genre, or platform can harness the power of advertising. Double Fusion currently boasts over 30 top-tier game publishers in a portfolio reaching gamers from 12 to 49 years old. The network’s acclaimed integrated marketing solutions continue to inspire Fortune 500 companies to get in the game with groundbreaking advertising campaigns. Privately held and headquartered in San Francisco, Double Fusion has offices in Chicago, New York, Jerusalem, London and Tokyo. More information about Double Fusion is available at www.doublefusion.com.

Advertisers interested in opportunities within the Double Fusion Network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.AdvertisingInPlay.com


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