DOUBLE FUSION AND DOPPELGANGER TO INTEGRATE BRANDS INTO 3D SOCIAL ENTERTAINMENT VIRTUAL WORLD FOR TEENS, vSIDE

Premier independent game advertising provider Double Fusion and social entertainment company Doppelganger, Inc. have entered into a partnership to integrate brands into Doppelganger’s next generation virtual world experience, vSide. Doppelganger will use Double Fusion’s market-leading technology and sales force to place advertising into vSide, utilizing the 3D social entertainment platform's immersive environment to create a variety of programs to reach the highly coveted teen demographic.

Double Fusion will place dynamic and integrated ads into vSide in the forms of branded décor, furnishings and digital items, as well as through video placements, custom sponsorships and more, both within the virtual world and on its accompanying website. Double Fusion will draw on its agency expertise building marketing programs for the world’s leading brands to represent vSide to advertising partners. By teaming up, the two companies are addressing the challenges faced by advertisers who need to connect with the valuable social networking audience, and the community who relies on brand affinity for self expression and identity.

“The culture of the demographic that makes up vSide’s membership is about expressing yourself through brand affiliation,” said Jonathan Epstein, president and CEO, Double Fusion.“That makes vSide’s immersive entertainment experience a place where advertisers can develop powerful interactions with their teen audiences.”

vSide is a three-dimensional social entertainment platform, providing teens with a complement to their existing two-dimensional, text-based social networking pages. Users create and dress an avatar, furnish their apartments, move about in-world and interact with friends in real-time, providing an interactive medium to express their creativity, test new identities and connect with their friends. Users can enjoy vSide’s broad compilation of music, take in all the latest fashions from the hottest brands and party with friends in their own personal spaces. Complementing the virtual world, vSide also features its own website which serves as a way for teens to communicate their in-world vSide activity to their friends through their social network of choice, such as Facebook and MySpace. The website empowers users to manage their in-world profiles, track currency, publish vSide photographs and more. In sum, the website provides users with the ability to manage and tout their vSide experience.

“We want vSide to be the best possible experience for users and advertisers alike and knew that Double Fusion’s expertise with matching brands to users in virtual world environments made them a strong choice to help achieve our goals,” said Tim Stevens, president and CEO, Doppelganger.

The addition of vSide to the Double Fusion network demonstrates the company’s commitment to offering their advertiser and agency partners a wide array of immersive advertising opportunities inside of games and online entertainment, to maximize revenues for its publisher and developer partners, and to build a portfolio of top titles among retail PC and console games, massively multiplayer online games, casual downloadable games, advanced online games and virtual worlds.

About Doppelganger, Inc.

Doppelganger is a social entertainment company, and producer of the award winning vSide virtual world ( www.vside.com). vSide is an immersive and connected virtual environment that complements and amplifies the interests of the youth demographic: music, pop culture, fashion, celebrities, self-expression, communication, community and social networking. vSide makes it possible for media partners and brands to connect with this influential demographic in compelling and interactive new ways through a vibrantly created, expertly targeted social entertainment world. Doppelganger is a private company with offices located in San Francisco, California.

About Double Fusion

Double Fusion is the game advertising expert. The company brings together the leading in-game ad serving technology, the broadest network of games across a wide variety of genres, and a sales force that has helped create and evolve the in-game advertising industry. Double Fusion provides marketers and their advertising agencies with the broadest range of in-game, around-game and web-based solutions with which to engage and sell the valuable and hard-to-reach gamer demographics. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, Chicago, New York, Jerusalem, London, and Tokyo. More information on Double Fusion is available at www.doublefusion.com.

Advertisers interested in opportunities withinthe Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.

Double Fusion is a registered mark of Double Fusion, Inc.

All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only.

For further information please contact:

Shaw Taylor

Doppelganger, Inc.

(415) 970-4974

shaw@doppelganger.com


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