SAN FRANCISCO— Aug. 15, 2007— Game advertising provider Double Fusion has entered into a partnership with Wazap! to sell and place advertising on the company’s newly-launched US edition of its videogame search engine Wazap.com. The addition of the site to Double Fusion’s game advertising network extends Double Fusion’s reach to enthusiast gamers, and allows Double Fusion’s advertiser partners to reach the largest gamer audience through multiple targeted touch points including in-game ads, around-game ads and targeted gaming search results.
The http://us.wazap.com site is Wazap!’s recent entry into the U.S. market, building on the successful model Wazap! has established with sites in Germany, Japan and China. The current worldwide audience for Wazap! sites is in excess of 16 million per month, and is expected to double once again this year. Double Fusion and Wazap! will work initially with North American advertisers, and expect to extend the partnership to add Wazap!’s audience and capabilities to Double Fusion’s existing game ad networks in Europe and Asia as well.
“The advertising community is investing in the gaming audience, and their best campaigns to gamers have included in-game advertising, around-game advertising, and targeted game community advertising– we’re now poised to deliver these integrated campaigns in a single buy to a huge gaming audience,” said Jonathan Epstein, president and CEO, Double Fusion.“Wazap!’s audience of enthusiast gamers exactly matches the profile of the in-game audience, and Wazap!’s targeting abilities allows us to target genres and even specific games in a way that perfectly blends with the in-game advertising program.“
“As the market-leading search service for gamers, Wazap.com needs a partner that is expert in selling the gaming audience. Double Fusion's ability to create integrated web, in-game and around-game programs for leading advertisers, and their sales track record, made them the obvious choice,” said Thom Kozik, President of Wazap! U.S.“What is most exciting to us at Wazap!, is to be part of an immersive total experience of a possible campaign—tying dynamic placements from within a game to around-game sponsorships to an interactive contest on Wazap!— our services sending players into those games, and the games sending visitors to our site.”
The addition of Wazap.com to the Double Fusion network underscores the company’s commitment to offering their advertiser and agency partners a wide array of videogame advertising opportunities and to building a portfolio of top titles and online destinations of the greatest interest to all consumers of retail PC and console games, massively multiplayer online games, casual downloadable games and advanced online games.
Wazap! is the leading international games search engine, which provides an extensive and targeted information source for gaming-related topics. Interaction with the lively Web 2.0 community plays an important role: not only does this community have access to accurate and high-quality search results from the strictly content-driven Wazap! database, but they also actively influence the database quality and results ranking on the search engine with user-generated content, their own evaluations, and comments. The growing Wazap! partner network also profits from the community’s intensive involvement and the continuously increasing coverage. For more information on Wazap! worldwide, visit to www.wazap.com.
About Double Fusion
Double Fusion is the game advertising expert. The company brings together the leading in-game ad serving technology, the broadest network of games across a wide variety of genres, and a sales force that has helped create and evolve the in-game advertising industry. Double Fusion provides marketers and their advertising agencies with the broadest range of in-game, around-game and web-based solutions with which to engage and sell the valuable and hard-to-reach gamer demographics. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, Chicago, New York, Jerusalem, London, and Tokyo. More information on Double Fusion is available at www.doublefusion.com.
Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.
Double Fusion is a registered mark of Double Fusion, Inc.
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