SAN FRANCISCO— Jun 26, 2007—Double Fusion has been chosen as a videogame advertising partner by online game publisher ijji.com (NHN USA), the North American arm of one of South Korea’s largest and most successful game publishers. ijji.com is a premier game destination offering a full range of casual to serious multiplayer games. ijji.com also supports advanced community features, including personalized avatars, multiplayer tournaments, and item sales and exchange; all of which offer marketers branding opportunities in addition to in- and around-game advertising placements.
The agreement between Double Fusion and ijji.com is indicative of a key evolution in the way games are consumed online, with ijji.com delivering high-quality multiplayer games with high quality graphics to consumers for free, through the support of videogame advertising, sponsored game and portal features, and in-game item sales.
“We are helping enable new business models by working with top online publishers such as ijji.com,” said Jonathan Epstein, CEO, Double Fusion.“ijji.com’s titles are first-rate, immersive games, where advertising can be very appropriate. By allowing ijji.com to bring quality content to gamers for free, videogame advertising enables reach to a much wider audience -- the types of consumers our advertising partners are looking to reach.”
The partnership with ijji.com spans multiple years, and uses Double Fusion’s technology to implement advertising and sponsorships into multiple titles, beginning with the free-to-play Gunbound™, Gunz™, Rounders Poker™ and Soldier Front. The partnership also provides video and other display advertising opportunities on the ijji.com portal, allowing Double Fusion’s industry-leading sales force to deliver marketers 360-degree programs that combine in-game advertising, around game and response advertising, tournaments and other high-visibility sponsorships.
“ijji.com offers a wide array of titles including high quality multiplayer titles all for free. Double Fusion allows us to augment our free to play business model with in-game advertising.” said Whon Namkoong, CEO of NHN USA.“Their experience in integrating ads appropriately into premium games and incorporating brands into social and community settings made Double Fusion the perfect partner for us.”
The addition of ijji.com to the Double Fusion network underscores the company’s commitment to offering their advertiser and agency partners a wide array of in-game advertising opportunities, to maximizing revenues for its publisher and developer partners and to building a portfolio of top titles among retail PC and console games, massively multiplayer online games, social networks, casual downloadable games, advanced online games and virtual worlds.
Headquartered in Mountain View, Calif., NHN USA’s ijji.com is a subsidiary of NHN– a multi-national powerhouse operating a search engine-based portal and multiple game sites– that has become the No. 1 Internet company in Korea, and a provider of the leading game destinations in Japan and China. ijji.com, a premier Internet game destination, offers a full range of casual to serious multiplayer titles for the U.S. market.
About Double Fusion
Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics, Double Fusion provides the widest range of in game advertising and marketing programs, from dynamic 3D interactive objects, video, interactive ads, 2D signage and more, all the way up to fully immersive storyline integrations. Double Fusion's sales force and integration teams work directly with advertisers, developers, and content owners to ensure seamless execution of advertising and marketing campaigns, creating an additional revenue source for videogame publishers while protecting the gameplay experience. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, New York, Jerusalem, London, and Shanghai. More information on Double Fusion is available at www.doublefusion.com.
Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.
Double Fusion is a registered mark of Double Fusion, Inc.
All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only.
CONTACT: Sibel Sunar/Brian Rubin
Robin John Rosales
ijji.com - NHN USA
(650) 691-9700 x1037