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dPals– an amazing new free virtual world for kids

12/04/10, Yorkshire, England

FOR IMMEDIATE RELEASE

www.dPals.com is a social networking site aimed at teens and tweens, primarily 8-13 years. Based around a cool urban theme with eye-catching graphics, the world allows kids maximum creativity as they personalise their own dPal with a variety of fashionable outfits, style their own dPartment with funky furniture, play mini games, enjoy the unique virtual scrapbooking activity, win rewards and badges, use the emoticon balloons and fun animations to express how they feel, interact with other dPals through moderated chat and of course explore... and with 16 different music-filled environments that’s a lot of exploring! All controlled via the virtual phone which has a whole selection of fab functions.

The world captures all the key elements that will attract the target audience, and for parents there is the reassurance of having live moderation backed up by a software program that has been especially produced to uncover and deal with inappropriate messaging and behaviour.

As the sister company of internationally renowned impulse-buy manufacturer, History&Heraldry Ltd, dPals Ltd enjoys the unique concept of real life transactions driving traffic to the site. The initial dPals UK product range consists of personalised phonesocks with a secret code which the child uses to access a free download via the dPals site, encouraging registration to enter the virtual world with their own dPal and continues...

FREE intial 250 dCredits. Utilising the art style of one of H&H’s best-selling product ranges, Zipper Pals, which enjoyed sales of over 30 million worldwide, ensures that the dPal socks are the perfect follow-up line with growing sales pushing traffic to the site. As registrations grow, the feedback into actual product sales, as well as licensing opportunities is vast.

Working with the technical expertise of leading MMO and virtual world developer RedBedlam, the games development know-how of Atom Fire Productions, and the retail knowledge of History&Heraldry, dPals knows they have a team to rival the best– which is reflected in the standard, look and feel of the virtual world. RedBedlam

Founded in 2001, RedBedlam is a leading virtual world technology company offering specialist development services, expert consultancy and some of the highest value and most efficient middleware and virtual world server solutions in the world. Its highly skilled and experienced team, coupled with this mature and proven virtual world technology platform can provide triple-A virtual world and MMO services and solutions in a rapidly expanding marketplace.

Atomfire Productionshttp://www.atomfireproductions.com

AtomFire Productions designs, builds and publishes games and interactive entertainment projects for their global clients.

Their experience spans many platforms and technologies including: web, social network games (e.g. Facebook) iPhone, XBox Live Arcade, downloadable PC games, DSi, PlayStation Network, WiiWare and PSP. As well as our entertainment development services, we create highly interactive b2b marketing websites and online experiences for leading brands.

ENDS

Contact: Dominic Mason, 01273 906006, dominic.mason@atomfireproductions.com


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