DragonFable team turns a staffing crisis into a Christmas craze!

LAND O’LAKES, FLORIDA– January 14, 2011– Artix Entertainment, an indie game development studio that runs download-free browser-based RPGS, regularly incorporates new and unexpected ideas in their games.  But when the lead animator of DragonFable had to take unplanned time off to recover from pneumonia, the team was left without a way to make the cutscenes for their Christmas event finale. With the entire team scattered across the United States to visit family for the holidays, they had to pull together to create something practical and manageable while upholding DragonFable’s wow-factor. Despite limited resources, the game’s team lead went back to the basics, pulled out her crayons, and drew the cutscenes by hand!

For an event featuring plushie versions of the game’s biggest heroes and villains as monsters, the child-inspired approach was not only a creative solution to a very adult-sized problem but amplified the sense of  fun and zaniness in this kid-friendly single-player RPG.

The Christmas event in DragonFable has ended, but players of all ages can look forward to more holiday extravaganzas coming up this year, including Hero’s Heart Day (a valentine event), the Lucky Day event (inspired by St. Patrick’s Day), and a Friday the 13 th war that will fill DragonFable heroes with a lot more than just bad luck.

For more information about our games, please visit:

DragonFable at www.dragonfable.com

AdventureQuest Worlds at www.aq.com

EpicDuel at www.epicduel.com

MechQuest at www.mechquest.com

AdventureQuest at www.battleon.com

Artix Entertainment games at www.artixentertainment.com

You can follow or friend Artix on…

Twitter: http://twitter.com/artixkrieger 

Facebook: http://www.facebook.com/artix

MySpace: http://www.myspace.com/artixkrieger

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About Artix Entertainment

Artix Entertainment LLC, is a privately held, game development and publishing studio that specializes in creating online, browser-based, anime-style, role-playing Flash games with a distinctive visual style and high-quality game play and over 120 million players. Artix has developed a range of games with storylines that are based in the fantasy, sci-fi, and adventure genre. Content within the games is updated on a weekly basis creating a compelling experience which keeps users coming back frequently for new content and story lines. Artix core offerings are three online RPG games: AdventureQuest, DragonFable, and MechQuest, and two MMORPGs: AdventureQuest Worlds and EpicDuel.  Players can visit www.artixentertainment.com for more information.

Media Contacts

Daniel Vasile, Artix Entertainment, at dan@battleon.com.

Doug Mealy, Online Marketing and Public Relations, at dmealy@om-pr.com.  


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