Duke Nukem to appear at GAME, Oxford Street tomorrow

Ahead of the eagerly anticipated launch of Duke Nukem Forever next month (10 th June), GAME are hosting the real life character in their Oxford Street store between 3.00pm and 5.45pm on 11 th May.

This is the first time that lookalike has appeared in public.

The immortal character will be giving away free t-shirts, magazine and badges, as well as completing public signings and posing for photos in the flagship store.

GAME have secured the only UK exclusive available for the launch of Duke Nukem Forever, entitled‘Duke’s Big Package!’, which is free to all customers when they pre-order the game at GAME on Xbox 360, PS3 or PC. The preorder bonus includes: Ego Boost; extend Duke’s‘ego’ health bar, Big Heads; play with oversized characters and six in-game t-shirts.

Head of UK PR for GAME, Neil Ashurst said:

“Duke Nukem is 20-years-old this year and the release of the fantastic new game, Duke Nukem Forever is the perfect way to celebrate his birthday. Ahead of the launch, we’ve got our own Duke in-store, in his first ever-public appearance and we know that our customers are really excited to meet their hero in real life!” 

Contact:

Nick Braund– PHA Media– 0207 0251 378

About GAME:

GAME is part of GAME Group plc, Europe's leading retailer of pc and video games,video game consoles and related accessories. We operate from over 1,000 GAMEstores, concessions and franchises in the UK, Eire, Sweden, Denmark, Norway, Spain, Portugal, France and Australia; and over 220 Gamestation stores in the UK. Together with our on-line and multi channel shopping services, our aim is to be the destination of choice for every consumer.

Please note: GAME is always spelt using capital letters. 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.