DYNAMO SCALES NEW HEIGHTS WITH THE PLAYSTATION®VITA

Following on from the launch of the PlayStation® Vita on 22 nd February, PlayStation is excited to release two short films by TV award winning magician Dynamo.  Inspired by the ability to play anytime and anywhere, the films give the viewer a glimpse into Dynamo’s magical world where anything is truly possible.

Not one to shy away from a challenge, the first film sees Dynamo putting the PlayStation Vita’s anytime, anywhere functionality to the test, scaling the heights of one of London's most iconic locations -Nelson's column - for a spot of downtime gaming, much to the surprise of his friend!

The second short film captures Dynamo's busy life, always on the move and in demand.   Playing at home on his PlayStation 3 console, Dynamo keeps being interrupted by his management.  Instead of stopping playing, with a touch of Dynamo magic he transforms his PlayStation console into a PlayStation Vita, so he can continue playing on the move.

“I’m a gamer myself and always on the move, so it was great to get a chance to test out the PlayStation Vita and see what I could do with it!” says Dynamo.

The two films by Dynamo follow the release of ‘Our World in Play’ which captured Rizzle Kicks duo Jordan Stephens and Harley Alexander-Sule, each making their separate ways to one of their gigs, putting the PlayStation Vita through its paces along the way.

The hotly-anticipated PlayStation Vita has gaming at its heart; offering users the best possible portable gaming experience, including WiFi and 3G capabilities, PlayStation 3 quality graphics, touch sensitive front screen and back panel, dual analogue sticks and new ways of social interaction with ‘Near’ and ‘Live Area’  functions.

“PlayStation Vita is an incredible device that offers the best possible portable gaming experiences.  Its revolutionary mix of features combined with social connectivity, delivers a platform for gamers to play games in a whole new way and to connect with their friends and the world around them” says Alan Duncan, Marketing Director, Sony PlayStation.

To view Dynamo in the short films go to www.youtube.com/PSVita

 

ENDS

For more information on PlayStation Vita and the short films, please contact Samantha Cunnington or Jamie Mancini on name.name@johndoehub.com / 0207 100 5050

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®Vita (PS Vita™), PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PlayStation 3 in November 2006, 62 million units have been sold globally and continue to be sold at a record level.  Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 154.4 million systems worldwide.  Since its launch at the end of 2004, over 75 million PSPs have been sold globally, highlighting the importance of the portable entertainment market.  With the huge increase in interest and accessibility of network applications and network gaming, more than 90 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 2.06 billion items have been downloaded.  


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