LONDON, UK– September 8, 2008– Electronic Arts Inc (NASDAQ:ERTS) and Warner Bros. Interactive Entertainment today confirmed that the Harry Potter and the Half-Blood Prince™ video game will be released globally Summer 2009, alongside the Warner Bros. Pictures’ film based on JK Rowling’s sixth Harry Potter book.
“We’re excited about the Harry Potter and the Half-Blood Prince video game in development and its high level of authenticity and playability,” said Robert Nashak, Vice President EA Casual Studios.“We are creating an immersive game experience that Potter fans around the world will really enjoy playing as they fly and duel their way through the story of the film. The game will feature new Wii gestures and increased gameplay capabilities across all of the platforms.”
“The Harry Potter and the Half-Blood Prince game will be an excellent interactive extension of the film and all of the new action that comes with it,” said Martin Tremblay, President, Warner Bros. Interactive Entertainment.“EA is creating the Harry Potter video games that fans will love, and this game will deliver new gameplay elements and the magic players are looking forward to.
“We have enjoyed a wonderful partnership with EA in collaborating on the videogames for all of the Harry Potter films,” said Harry Potter film Producer David Heyman.“The visual look of the game for Harry Potter and the Half-Blood Prince is incredibly authentic to the film and will provide a truly compelling experience for everyone who plays.”
In the game of Harry Potter and the Half-Blood Prince, players will return to Hogwarts to help Harry survive a fraught sixth year. They will also have a chance to engage in exciting wizard duels, mix and brew magical ingredients in Potions class and take to the air to lead the Gryffindor Quidditch team to victory. Players may even get sidetracked by Ron’s romantic entanglements as they journey towards a dramatic climax and discover the identity of the Half-Blood Prince.
Developed by EA’s Bright Light Studio, the team behind the worldwide success of the Harry Potter library of games including the most recent game released in the summer of 2007, Harry Potter and the Order of the Phoenix. Harry Potter and the Half-Blood Prince is scheduled for release Summer 2009 for the Wii™, PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Nintendo DS™, Windows PC, Macintosh and mobile devices.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EATM, EA SPORTS FreestyleTM and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.
HARRY POTTER characters, names and related indicia are trademarks of and© Warner Bros. Entertainment Inc.
Harry Potter Publishing Rights© JKR.
EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox and Xbox 360 are either trademarks or registered trademarks of the Microsoft group of companies.“PLAYSTATION”,“PlayStation” and“PSP” are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo™ may be required (sold separately). Nintendo DS and Wii are trademarks of Nintendo. All other trademarks are the property of their respective owners.