REDWOOD CITY, Calif.– May 5, 2008– Electronic Arts Inc. (NASDAQ: ERTS) today announced an agreement with AOL Sports, http://sports.aol.com, to market and promote EA SPORTS™ GameShow, an innovative online sports trivia game available free* online at www.eagameshow.com.
EA SPORTS GameShow is the only live-hosted, interactive online sports trivia game. Featuring programming that is updated daily, each trivia session is broadcast from the EA SPORTS GameShow studio in Orlando, Fla. Under terms of this agreement, AOL Sports now features EA SPORTS GameShow as part of its content available to the 10.9 million unique visitors who visit AOL Sports monthly.**
“After several months of Beta testing, we’re excited to move to the next phase of EA SPORTS GameShow,” said executive producer Roy Harvey.“This agreement with AOL provides an outstanding opportunity to introduce new sports fans from across the country to‘live broadcast gaming’, a captivating, innovative form of entertainment.”
“EA SPORTS GameShow on AOL Sports provides an opportunity for sports enthusiasts to interact in real time in a fun and competitive environment, and provides advertisers a chance to reach targeted consumers in an engaging, interactive environment,” said Derrick Heggans, General Manager, AOL Sports.“Community is one of the cornerstones of AOL Sports and EA SPORTS GameShow is an ideal example of connecting people with their passion for sports. We strive to provide our users unique, best of class offerings and GameShow fits within our mission.”
AOL Sports is one of the top sports sites online, featuring its top-ranked sports blog, the FanHouse, http://fanhouse.com.
Every Monday through Friday from 12pm-1pm, EA SPORTS GameShow presents the exclusive AOL“FanHouse Challenge Hour” at http://aolsports.eagameshow.com . Like many EA SPORTS GameShow sessions,“FanHouse Challenge Hour” is hosted live and streamed online in real-time, with players having the opportunity to interact with the on-air personalities while competing against sports fans from around the country. Questions are presented through a variety of media, including text, audio and video.
A new flash version of EA SPORTS GameShow is now available, which makes playing as simple as logging on to www.eagameshow.com.
EA SPORTS is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.
*Internet Connection Required
**March 2008 comScore Media Metrix
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, NBA, FIFA, NHL, NCAA, Tiger Woods, PGA TOUR and NASCAR are trademarks of their respective owners and used with permission.“All other trademarks are the property of their respective owners.
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.
EA SPORTS PR Coordinator
EA SPORTS Senior PR Manager
AOL Communications Director