EA ANNOUNCES NEED FOR SPEED HOT PURSUIT LIMITED EDITION

COLOGNE, GERMANY– August 17, 2010– Criterion Games, a studio of Electronic Arts (NASDAQ: ERTS) today announced a Limited Edition version of Need for Speed TM Hot Pursuit, this holiday’s hottest action racing game. Need for Speed Hot Pursuit is bringing the intensity of cops vs. racers to the connected generation. The Limited Edition features six of the world’s fastest cars that players can use to race and chase their friends, right out of the box. Available at participating retailers at the same price as the standard version, the Limited Edition packs added value for speed junkies, while supplies last.

The Need for Speed Hot Pursuit Limited Edition delivers six exotic cars; Alfa Romeo 8C Competizione, Ford Shelby GT500, Audi TT RS Coupé, Chevrolet Camaro SS, Porsche Cayman S and Dodge Challenger SRT8. The Alfa Romeo 8C Competizione and Ford Shelby GT500 are only available in the Limited Edition– and will not be available at any other time. For those players who miss the opportunity to pick up the Limited Edition, the Audi TT RS Coupé, Chevrolet Camaro SS, Porsche Cayman S and Dodge Challenger SRT8 can be unlocked by leveling up in the game.

These high-powered racing machines give players a day-one advantage when they compete– and beat– their friends on the open road. Whether playing in real-time live multiplayer or challenging and comparing races with friends offline, Limited Edition owners have an edge over their friends– an especially important benefit since the game is all about the connected social experience. At the heart of Need for Speed Hot Pursuit is a groundbreaking network called Autolog that tracks cop and racer performances and uses those statistics to generate fierce competition between friends by dynamically changing the way they play the game. By having the fastest cars on the road, players can challenge their friends, destroy their times and bask in the glory of their humiliation.

Need for Speed Hot Pursuit recently won the prestigious‘Best Racing Game’ award at the Electronic Entertainment Expo from the Game Critics Awards. Need for Speed Hot Pursuit will be available on Nov. 19, 2010 in the UK on the Xbox 360 ® videogame and entertainment system, PlayStation ® 3 computer entertainment system and PC. Need for Speed Hot Pursuit will also be available on the Wii TM and is being developed by Exient.

For more of the latest news about the game, visit http://www.needforspeed.com. Or become a fan at http://www.facebook.com/needforspeed and follower at http://www.twitter.com/needforspeed.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA TM , EA SPORTS TM , EA Mobile TM and POGO TM . In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.eagames.co.uk/press.

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks of Electronic Arts Inc. The names, designs, and logos of all products are the property of their respective owners and used by permission. Alfa Romeo is a registered trademark licensed by Fiat Group Automobiles S.p.A. Trademarks, design patents and copyrights are used with the approval of the owner AUDI AG. SHELBY ® and GT-500 ® are registered trademarks and/or the tradedress of Carroll Shelby and Carroll Shelby Licensing, Inc. (Shelby). General Motors Trademarks used under license to Electronic Arts. Dodge is a trademarks of Chrysler Group LLC. Dodge Challenger and its trade dress is used under license by Electronic Arts.© Chrysler Group LLC 2010. Porsche is a registered trademarks of Dr. Ing. h.c. F. Porsche AG. Licensed under certain patents. The names, designs, and logos of all products are the property of their respective owners and used by permission. Microsoft and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" are registered trademarks of Sony Computer Entertainment Inc. Wii is a trademark of Nintendo. All other trademarks are the property of their respective owners.


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