EA ANNOUNCES SMARTY PANTS - THE FIRST WII TRIVIA GAME

Chertsey, UK July 11, 2007– How smart are you? Do you know more than your Grandma about world history? Does your little sister know more than your Dad about sports? Electronic Arts Inc. (NASDAQ: ERTS) announced today that Smarty Pants, the first Wii™ trivia game will be available this holiday. Developed by EA Los Angeles and Planet Moon Studios, the Wii trivia game levels the playing field for friends and family, combining age-targeted trivia with action-based gestures, making it a truly trans-generational game for the Wii.

“Smarty Pants is a perfect addition to EA’s recently formed Casual Games label,” said Kathy Vrabeck, President, EA Casual Entertainment.“Part of our charter is to offer entertaining and stimulating games for the whole family. The prospect of kids being able to play with friends and parents on a level playing field is exciting.”

“The gesture-based answer methods are a perfect match for the Wii,” said Daniel Hagerty, Producer at EALA.“The experience isn’t just about who can press a button the fastest, it’s about getting the whole family up off the couch to get their minds and their bodies engaged.”

Smarty Pants tailors questions to the contestant’s age, allowing friends and family members ages eight to eighty to play simultaneously. The game tracks every player’s answers, and adjusts the difficulty level to provide continuous stimulation and challenge.

Exciting Wii gestures make everything a game, from spinning the category wheel and tug-of-wars over correct answers, to“dance-offs” for additional points. Smarty Pants also features a family mode, where everyone tries to beat the clock and a rapid-fire competitive mode for groups of friends. With both competitive and collaborative game modes and 20,000 questions in multiple categories, the replay-ability and fun will be virtually endless.

Smarty Pants is being developed at EA Los Angeles and will be available this holiday for the Wii. The game has not yet been rated by PEGI. More detailed information and the final name announcement will be forthcoming.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Wii is a trademark of Nintendo.


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